Rhythm Japan Launches Online Store

From the Slopes of Japan to Cyberspace! Rhythm Launches its Online Store.

Niseko, Furano, Hakuba, Japan — Monday, Nov 1st, 2021 — Get ready to click ‘add to cart’ because Rhythm Japan has made its extensive range of snowsports and outdoors equipment available for purchase via its new-look website.

  • The online shopping site will be available in Japanese and English on 1st November 2021.
    The new website also includes an improved ‘gear checklist’ system.
  • For added convenience, a ‘click and collect’ service will be available.
  • To celebrate, customers can go to the website and receive 10% discounts on the latest gear.

With store locations in Niseko, Hakuba and Furano, Rhythm’s mission has always been to provide its customers with access to the best possible equipment for Japan’s epic conditions. Now visitors to theirwebsite will be able to purchase outerwear, skis, snowboards, accessories, footwear, luggage,souvenirs and plenty more from top brands like Burton, Armada, Oyuki, K2, Nitro, Oakley, Smith (justto name a few). Then they can select to have the items shipped to their homes or ‘click and collect’ from one of Rhythm’s shop fronts.

According to Rhythm’s Head of Merchandise, Emily Gattinger:

“Our team thrives on sharing their knowledge and helping customers find products suited to their needs. By expanding into e-commerce, we have created an opportunity to share this passion outside of the confines of our shop walls which, big picture, will result in broader product offerings, specialized support, and growth within our marketplace. We are excited, to say the least.”

The online service will be available in Japanese and English and provide competitive shipping rates to allow for a smooth and convenient shopping experience. Rhythm has also introduced a new and improved “Gear Checklist” system that links viewers to appropriate buying or renting options. The click and collect service is perfect for those customers who would prefer to have their new products ready and waiting for them to hit the slopes. All of these new features mean gearing up for a Japanese winter has never been easier!

To celebrate the launch of the new website and online store, customers can jump online to learn more about special deals on this season’s hard and soft goods, huge discounts on gear from previous seasons and book lessons and rental equipment.

Check out Rhythm at www.rhythmjapan.com, Like them on Facebook, and follow them on Instagram.

Press Contact
Sherry Yen
[email protected]
+81 0136 12 0164

General Inquiries
[email protected]
+81 136 23 0164 (JP)
+61 0 8002 0164 (AU)


Rhythm Outlet Sale

Rhythm Outlet sale

40-70% Off

Get ready for winter! Rhythm Japan is hosting a special outlet sale in Kutchan on Saturday 30th October and Sunday 31st October. The sale will include major brands and a wide range of winter equipment and clothing.

COVID-19 Travel Information

Travel Information

Information for Travelers


Latest Update: 19 October 2021

Travel Advice

Before traveling to Niseko, it is important to check the latest updates and information regarding COVID-19 restrictions. We have put together the following information to help travelers stay up to date. For all official information, please refer to the Japanese Government websites.

Useful Links


Can I Enter Japan?

In practice – no. Currently, only Japanese citizens, permanent residents, and those with special permission are able to enter Japan. Since Japan has suspended issuing visas as well as visa exemption measures it is not possible for the majority of travelers to enter Japan. See the latest information on the Ministry of Foreign Affairs Japan website.

How about quarrantine?

Travelers are required to complete 14 days quarantine at a designated location. You must provide a negative COVID-19 test within 72 hours prior to departure and you will also receive a test when you arrive in Japan. Public transport is not allowed to be used during the 14 days.

What measures are being taken in Niseko?

Businesses in Niseko have implemented a number of safety measures. Staff wear masks, hand sanitizer is available, clear dividers are often used as well as a number of other measures. A large number of local staff have been vaccinated, and the general infection rate is very low in Japan.

What do I need to do when visiting Niseko?

Follow the New Niseko Travel Journey guidelines. Travelers are asked to wear a mask, wash and sanitize their hands regularly, check their temperature, avoid crowds, practice social distancing, avoid touching souvenirs, and use cashless payments where possible.

Latest News

Check out the latest news and information being published about COVID-19 in Japan.

Published: 19 October 2021

New Chitose to Helsinki route to resume next spring – Finnair

NAC - Operations Manager

Job Description

To help maintain and grow the success of NAC’s adventure tours, activities and races, we’re seeking an experienced operations manager to oversee daily activities.

The Operations Manager is a key leadership position with a critical role in the fulfillment of NAC's brand promise of delivering high-quality experiences. The Operations Manager is responsible for overseeing the guide and instructor team and also managing the day to functions of the operation.



  • 品質保証と安全性のプロトコルの開発、実施、維持。(サービスの質向上、スタッフ管理、リスクマネージメント?)[1]
  • (NACの企業理念を理解し、ブランド目標を達成するための行動をする?)
  • 常に目標を意識し計画的な手順を実行する。
  • 強い経営意識を持って業務を効率的に管理する。
  • 追加イベント等の計画と実行のリーダーとなること。
  • 新規ガイド・インストラクターの雇用、及びそれに付随する一切の人事業務。
  • NACの他部門との連携を図り、日々の業務を円滑に遂行する。
  • ガイド、インストラクターのスケジュール管理。
  • 日本語と英語でのコミュニケーションが可能であること。


  • Develop, implement, and maintain quality assurance and safety protocols
  • Maintain a keen awareness of how the brand is being represented and demonstrate a relentless pursuit of meeting the brand promise
  • Execution of processes and procedures to ensure consistency with objectives
  • Manage an efficient operation with a strong fiscal awareness to continuously ensure the proper execution of resources
  • Be a key leader in the planning and execution of any additional programming.
  • Recruitment of new guiding and instructing staff, and everything that would pertain to that
  • Relate to other departments of NAC to ensure smooth daily operations
  • Daily scheduling for guide and instructor staff.
  • Comfortable communicating in Japanese and English


  • Relentless pursuit to create and maintain a culture of safety and fun within the organization
  • Lead, motivate, and support a large team within a demanding environment
  • Create, monitor, and execute training programs for incoming guides as well as continuing education programs for existing guides
  • Maintain constant communication with management and staff to ensure proper operations of the department
  • Create and utilize key tools and metrics to measure team results and hold the team accountable to established goals and objectives
  • Flexibility to work evenings, weekends, holidays, and during other NAC events as needed

Physical Demands

The Operation Manager is at times a physical job. An applicant should be confident in their own physical ability.

Preferred Qualifications

  • Prior experience working in the outdoor industry
  • Able to communicate clearly and effectively
  • Organized, enthusiastic, and flexible
  • Wilderness Medicine or First Aid/CPR certifications
  • Degree in Operations Management, Recreation Management, or another related field
  • 5+ years of relevant management experience in operations


Ross Findlay
[email protected]

Hanazono’s big step forward

Stylish, Luxurious and Elegant
- Hanazono’s big step forward

Niseko Hanazono Resort
New Lifts & Course Information

The long-awaited new Hanazono Lift 1 6-seat hooded detachable chairlift and the all-new 10-person Hanazono Symphony Gondola, both showcasing the very latest in style, luxury, and technology from POMA (France), will finally beunveiled in December 2021.

These new ski lifts represent a huge leap forward in terms of comfort, speed, and convenience for Hanazono guests,
who already flock to Hanazono because of its quality powder snow, interesting terrain, and superior quality facilities.

The new ski lifts have been specifically designed to complement the glamorous look of the new “Hanazono EDGE” restaurant, with its soaring glass walls and cutting-edge roof design. The lifts have been positioned to maximize the breath-taking Hanazono mountain views and provide guests with an unrivaled view of the slopes. The POMA direct drive system, the first of its kind in Japan, will bring a new era of environmental responsibility to snow resort operations, with reduced levels of noise and improved energy efficiency.

New Hanazono Lift 1

The new Hanazono Lift 1 can only be described as the smoothest, most luxurious chairlift in Japan. Dubbed the “Ferrari of Chairlifts” by Powderlife magazine, the new 6-seat detachable hooded chairlift boasts individually embroidered, leather-trimmed, and heated seats, and an individual suspension system for each chair. Moving an industry-leading 3085 persons per hour, the journey of 1589 meters will provide a welcome and cozy respite between runs. Guests will arrive refreshed at the top station and ready to plunge into Hanazono’s renowned powder stashes and variety of courses.

Hanazono Symphony Gondola

Designed by Italy’s Pininfarina, the brand new 10-person Hanazono Symphony Gondola represents the pinnacle of modern gondola design and comfort, and will be the first POMA 10-person Gondola installed in Japan. Each cabin boasts individually embroidered, leather trimmed seats, and an individual suspension system for each cabin. Expansive windows will provide guests with magnificent mountain views as they travel at an industry-leading 5 meters per second. The 1362 meter long Gondola will service Hanazono’s class-leading beginner terrain “Juicy Fruit” via a new intermediate “mid-station”, with intermediate and advanced skiers able to enjoy the new “Colly’s Folly” run commencing from
the top station.

As its name suggests, the Hanazono “Symphony” Gondola is indeed a masterpiece of design, innovation, and excellence. Located adjacent to the elegant Park Hyatt Niseko Hanazono, the Hanazono Symphony Gondola is set to provide guests with unrivaled comfort, convenience, and luxury. Powered by direct drive technology, riding the Hanazono Symphony Gondola will provide a sonata of sensory experiences for Hanazono’s esteemed customers.

New Experiences

The new Hanazono ski lifts open new ski terrain and ski courses on the eastern side of the mountain. The arrival of
the Hanazono Symphony Gondola also heralds the commencement of night-skiing at Hanazono, with each gondola cabin boasting its own unique coloured, LED lighting system to light the night sky.

Intermediate Ski course – “Colly’s Folly”

Located on the east side of the famous “Legend of Shinya” ski course and commencing at the top of the new Hanazono Symphony Gondola, you will find the new red (intermediate) course, “Colly’s Folly”. The 550-meter course, just about 1 / 3 right at 20’ish degrees, will suit intermediate and advanced skiers alike. Wide and groomed from side-to-side, “Colly’s Folly” is set to become an all-time favourite for skiers of all standards.

Beginner Ski Course – “Juicy Fruit”

The mid-station of the new Hanazono Symphony Gondola is the entrance to “Juicy Fruit”, a newly fashioned 800-meter green (beginner) ski course with an average slope of just 7 degrees, making it the perfect slope for first-timers and beginners, as well as ski and snowboard students enrolled with Hanazono’s famed in-resort snowsports school “Niseko International Snowsports School” (NISS). “Colly’s Folly” from the east, “Legend of Shinya” from the center, and “Stairway to Heaven” from the west all converge to meet at “Juicy Fruit”.

The new ski lifts at Hanazono will serve not only winter guests but also those who visit Hanazono in the green season. Summer gondola operations will service Hanazono’s new zipline network (set for completion June 2022), as well as Hanazono’s forthcoming light exhibition designed by world renowned artist Bruce Munro (details coming soon). Next time you visit Hanazono, be prepared for a five-star ride as luxurious as the entire Hanazono resort experience is becoming.

Please see the official press release on the Hanazono website.

Insta Sayaka

Insta Sayaka X NISADE

Win A Luxury Stay in Niseko

Win an incredible stay at the luxurious Maples Niseko with NISADE valued at ¥94,000.

000 days 00 hours 00 minutes 00 seconds

Until Entries Close

Enter to Win Now
Major Prize

Luxury Stay at Maples Niseko

  • One Night Stay at Maples Niseko
  • Valued at ¥94,000
  • Central Hirafu Location
  • Luxury Studio Condominium
  • For up to Two Guests
  • Stay Can be Used Until 30 September 2022
  • Conditions Apply (See Bottom of Page)

Maples Niseko

Maples is one of Niseko’s best and most centrally located accommodations, featuring large open-plan condominiums.

Enter Now

    Incredible Luxury and the Worlds Best Powder Snow

    Kamimura Truffle Butter

    Runner Up Prizes

    There are also two runner-up prizes to be won from two of Niseko’s most popular locations.

    Truffle Butter from Michelin star restaurant KAMIMURA and a special prize pack from Takahashi Dairy Farm (Milk Kobo) including their famous chocolate products.

    CacaoCrown Niseko Chocolate

    Enter to Win

    Don’t miss the chance at one of these incredible prizes.

      Thanks to our incredible sponsors for offering these great prizes


      Terms & Conditions

      General Terms & Conditions

      • Entries close on 31 October 2021
      • Winners are chosen at random
      • Prizes cannot be exchanged for cash or any other item
      • Prizes are subject to availability
      • All supplier terms and conditions apply
      • Entrants agree to receive marketing material from Niseko Tourism
      • Winners will be chosen during the month of November
      • Winners names may be published on Niseko Tourism and sponsor SNS channels
      • If selected winners cannot be contacted, or do not claim their prize in a timely manner, new winners will be chosen
      • Only one winner for each prize will be selected
      • Only one entry per person is permitted
      • Entrants must be over the age of 18
      • By entering this prize draw, entrants agree to all conditions laid out

      Accommodation Terms & Conditions

      • 1-night accommodation in 1 x Studio Room in the Maples Niseko
      • Max 2 pax
      • Not including breakfast
      • Stay dates valid from Winter 2021-22 or Summer 2022 until 30 SEP 2022.
      • Blackout dates: 18 December 2021 - 3 January 2022 and 24 January - 6 February 2022
      • Subject to availability
      • The prize is non-exchangeable, non-transferable and is not redeemable for cash or other prizes

      Niseko Tourism - Most Important DMO - 2021

      Niseko Tourism Selected

      Niseko Tourism has once again been selected by the Japan Tourism Agency as one of the most important Destination Marketing Organizations (DMO) in Japan.

      Niseko Tourism has been recognized as an essential promotion body that is vital to the success of the Niseko area. This official recognition will grant Niseko Tourism priority access to government subsidy programs and projects.

      Details of the selection, as well as other recognized DMO’s in Japan, can be seen on the official government website.

      This program has been running for two years, and Niseko Tourism has been selected on both occasions. Selections are made after a thorough review from industry experts.

      For inquiries:
      Niseko Tourism
      Phone: 0136-21-2551
      Email: [email protected]

      New Niseko Travel Journey

      For A Safer Journey

      ​COVID-19 has taken every one us by shock. Borders shut, confinement was imposed/has been imposed in many parts of the world and Japan has taken its own measures to tackle this global health issue.

      Respecting the pandemic, New Niseko Travel Journey was introduced. Same as any other as they have been always, these guidelines help you to remind you to protect yourself and protect the community.

      A brighter tourism future shall be ahead of us, but for a while, we must to learn to live with the given conditions in order to still enjoy traveling.

      For the PDF version of the photo, click HERE.

      Check out the COVID guidelines from Niseko United HERE.

      Pre Trip

      • Cancel your trip if you feel sick
      • Don't forget your mask
      • Download the COCOA app & the Official Niseko App

      During The Trip

      • Wash & sanitize your hands regularly
      • Wear a mask
      • Temperature check on arrival & every morning
      • Practice social distancing
      • Avoid crowded spots
      • Keep distance at restaurants
      • Don't touch souvenirs while shopping
      • Use cashless payment

      After The Trip

      • Make sure to check your temperature during the two weeks after your trip
      • If you tested positive after your PCR test, register your result on the COCOA app and inform all contacts and businesses you visited. Please also contact Kutchan Health Centre Tel: 0136-23-1957 (Office Hours: Weekdays 8:45-17:00)

      Niseko Autumn Food Festival NAFF

      Niseko Autumn Food Festival (Cancelled)


      We regret to announce the 2021 Niseko Autumn Food Festival is cancelled.

      (Updated: 9 September 2021)

      Register your interest for NAFF 2022 and other events by signing up for our newsletter.

        Eighteen of Niseko’s most famous restaurants and bars will showcase their special dishes and drinks for the festival using the freshest autumn harvest produce. Different live performances every day make your stay this September more lively, no pun intended.

        This year, Summerlife is the event’s major sponsor and excited to help make this the biggest and best festival yet. Please come to support this eco-focused event and enjoy the autumn fun Niseko has to offer.

        Event Production Partner: Made in Hokkaido

        Event Major Sponsor: Summerlife

        000 days 00 hours 00 minutes 00 seconds

        Until NAFF Starts

        Special Offers

        H2 Group

        Book 1 Night, Get 2nd Night 50% Off

        Book h2 Group

        Holiday Niseko

        Book 2 Nights, Get 3rd Night FREE

        Book Holiday Niseko

        Hinode Hills Niseko Village

        Event Special Offer

        Book Hinode Hills Niseko Village

        Higashiyama Niseko Village, a Ritz-Carlton Reserve

        Event Special Offer

        Book Higashiyama Niseko Village, a Ritz-Carlton Reserve

        Hilton Niseko Village

        Event Special Offer

        Book Hilton Niseko Village

        MnK Niseko

        Up to 40% off

        Book MnK Niseko

        Chatrium Niseko

        Free Eco Bag & Eco Stay

        Book Chatrium Niseko

        Niseko Portfolio

        Exclusive NAFF offer 15% off

        Book Niseko Portfolio


        Up to 40% off

        Book NISADE

        Chalet Ivy Hirafu

        30% off

        Book Chalet Ivy Hirafu


        Book 1 night and get 2nd night 50% off

        Book Taiga Niseko


        Getting to Niseko Autumn Food Festival is easier than ever! Free shuttles will operate between the event site and Kutchan Train station throughout the day and in the evenings.

        The best way to get to Niseko Autumn Food Festival is to get the train to Kutchan Station and then catch a free shuttle bus to the event.

        Download Shuttle Schedule

        Shuttle Schedule is Tentative. The schedule will be confirmed on September 9th.

        Car Parking spaces are available at Niseko Village opposite the Hinode Hills Hotel. Guests are asked to park here and then walk or take a free resort shuttle a few minutes to the event.

        There are two main routes when driving from Sapporo. The first uses the Sasson Expressway towards Otaru. When approaching Otaru on the highway, follow the signs to Kutchan via the Shiribeshi Expressway.

        The second route takes drivers via route 230 through Nakayama Toge. This is a slightly longer route but is toll-free.


        Day 1

        Tree Trekking or Tree Walk

        Ice Cream Making Workshop

        Dinner at Niseko Autumn Food Festival

        Day 2

        Hot Air Balloon

        PURE Niseko

        Dinner at Niseko Autumn Food Festival

        Day 3


        Lunch at Niseko Autumn Food Festival

        Enjoy Live Music at Niseko Autumn Food Festival

        Day 1


        Spa & Relaxation

        Dinner at Niseko Autumn Food Festival

        Day 2

        Hike Mt. Annupuri

        Toshiro’s Bar Cocktail Workshop at Higashiyama Niseko Village, a Ritz-Carlton Reserve

        Dinner at Niseko Autumn Food Festival

        Day 3

        Hot Air Balloon

        Lunch at Niseko Autumn Food Festival

        Enjoy Live Music at Niseko Autumn Food Festival




        Massage Workshop

        Visit Lake Hangetsu

        Day 1

        Visit Shinsenuma Marsh

        Horse Riding

        Dinner at Niseko Autumn Food Festival

        Day 2


        Toshiro’s Bar Cocktail Workshop at Higashiyama Niseko Village, a Ritz-Carlton Reserve

        Dinner at Niseko Autumn Food Festival

        Day 3

        Visit Wild Onsen

        Lunch at Niseko Autumn Food Festival

        Enjoy Live Music at Niseko Autumn Food Festival

        Pet Friendly

        The Niseko Autumn Food Festival is a Pet Friendly event! Make sure to bring your furry friends to enjoy the festivities!

        • PURE Dog Run
        • SUP
        • Milk Kobo

        Niseko Autumn Food Festival
        Niseko Autumn Food Festival NAFF
        Niseko Autumn Food Festival

        COVID-19 Safety Guidelines

        To hold this great event safely, attendees must follow COVID-19 safety measures. Please scan or click the QR-code to register your email address with the Hokkaido COVID-19 info system.

        We will check the confirmation email at the event.

        Event Major Sponsor

        Thanks to all our Partners & Sponsors

        Check out the Action from 2020

        Rhythm Japan - Marketing & Content Specialist

        Rhythm Japan・Marketing & Content Specialist

        Start Date:   TBD

        Terms: Fixed term contract

        Position Summary

        The Marketing & Content Specialist position is responsible for managing, developing, and executing content based on marketing strategies set by Marketing Manager to achieve overall business objectives and customers or end user’s needs.

        Key Responsibilities (include but are not limited to):

        Job Duties:

        Content Marketing:

        • Develop content to be used across all digital media platforms, such as social media, websites, blogs, newsletters, video, and photo assets.
        • Ensure content for all Rhythm brands/group is in-line with marketing strategy, industry trends and technology development.
        • Monitor and manage assets and content on all digital marketing platforms to ensure they are up-to-date and accurate.
        • Drive photographers and videographers to ensure shot lists are completed and are in accordance with the marketing strategies, including but not limited to coordinating with athletes, riders, and models photo shoots.
        • Establish style guides that specify style and tone needed to create engaging content.
        • Collaborate with external media sources to create and promote press releases which cover all newsworthy information pertaining to the organisation.
        • Work with Operations and Retail departments to build content for in-store and on-line marketing activities.
        • Develop and execute content plans in alliance with the marketing strategies set by the Marketing Manager.
        • Create and promote social campaigns in accordance with the promotional plan set by the Marketing Manager.
        • Take action on promotional plans and all marketing material in line with the marketing strategies which accurately represent all Rhythm Brands/Groups.
        • Initiate and analyse data reports to increase understanding of target audiences and what content creates engagement for the end user’s needs.
        • Prepare reports to be shared with management to highlight digital marketing performance/results as per scheduled or requested by the Marketing Manager.
        • Manage all external & internal communications for digital related assets and leads.
        • Respond and manage social media platforms and info emails.


        • Identify opportunities for events and local activity for all Rhythm brands/groups.
        • Help plan, organise, and manage events and activities.
        • Identify event sponsorship opportunities and negotiate terms accordingly.
        • Ensure there is a strong brand presence at sponsored events.
        • Collect and organise event related assets including but not limited to photos, attendance, and engagement reports.
        • Prepare post-event summaries to be shared with event sponsors and management team accordingly.

        What you’ll need to succeed:

        • University degree in Marketing, Business Administration, or related disciplines with at least 2+ years’ work experience in a Marketing role.
        • Passionate about marketing and working in ski/snowboard industry
        • Solid understanding of handling SEM campaigns and paid social media. Able to derive insights from Google Analytics to facilitate tasks.
        • Proficiency in verbal and written English is a must, Japanese is an advantage.
        • Excellent organisational skills with ability to effectively manage multiple projects and tasks simultaneously
        • Excel, Word, Experience with WordPress, eDM and photoshop
        • Work under pressure in a fast-paced environment
        • Strong problem-solving skills

        What you’ll get in return


        • Company issued cell phone and Laptop
        • Utilisation of company vehicles during work times for work related tasks
        • Access to staff accommodation
        • General Life administration support: Bank Account, Taxes, Visa, etc.


        • Leave entitlements
        • Staff discounts
        • Staff events/ Trips
        • Remote work

        You will be part of a company with a flexible, fun, work hard play hard culture. If you know anyone that has worked for us before you will know this is not just a list of benefits but an experience of a lifetime that is born from the unique and passionate culture we have. We put people first in everything we do, because people like you make Rhythm and life at Rhythm what it is.

        What you need to do now
        If you have the skills and experience required for this role and reflect the culture and core values at Rhythm Japan apply now: https://rhythmsnowsports.bamboohr.com/jobs/view.php?id=89