Niseko Featured in Japan Times

Niseko Summer Campaign Featured in Popular Media

Niseko Summer Campaign Featured in Wall Street Journal, The Japan Times, & Travel Daily

Niseko Featured in Japan Times

The Niseko Tourism 2021 Summer Campaign has been featured in numerous publications including some of the most recognizable names in the industry.

The Niseko 2021 Summer campaign was published in The Japan Times in a two-page spread in its popular travel section “The Best of Japan”. The article was also featured online on The Japan Times website.

The Wall Street Journal created a special promotional landing page that was shared directly with its WSJ+ members in Japan. The Wall Street Journal is widely read around the world and has a significant number of members within Japan.

The popular travel website Travel Daily Media also published the story and was featured on its homepage. See the full story on the Travel Daily Media website.

The full Niseko Tourism Summer 2021 Campaign can be seen on the Niseko Tourism Website.

This campaign has been featured in 96 other media outlets throughout Japan.

The Japan Times

Japan Times Newspaper

Wall Street Journal

Wall Street Journal Feature

Travel Daily Media

Niseko Bebot

Niseko Tourism Chatbot Updated For Summer

Niseko Tourism Launches Summer Chatbot

Niseko Bebot

Niseko Tourism launches the summer version of the popular AI Chatbot known as “Bebot” today. The information within the chatbot has been renewed and updated with summer focused advice to help tourists throughout the green season. Simplified and Traditional Chinese has also been added to accommodate the growing interest from international tourists from China, Hong Kong and Taiwan.

This Chatbot is part of an overall greater plan for the area to evolve into a world class “smart resort”, positioning Niseko at the forefront of the tourism industry. The concept of “smart resorts” is fast becoming a reality across the tourism industry globally, making vital information and meaningful interactions possible through travelers’ smart devices.

Niseko Tourism has been using Bebot since 1st December 2020, and was also adopted by some of the biggest brands in the area. Throughout winter Bebot was used by the Niseko United ski resorts, including Hanazono, Grand Hirafu, Annupuri as well as Kutchan Town and Niseko Bus. Pop-up tents featuring QR codes were installed at locations throughout the area including large accommodation providers and tourism hubs.

“Bebot” is used throughout the tourism industry in Japan by some of the most recognizable brands such as Narita Airport, Hotel New Otani as well as cities such as Toyama, and Mie. It is also expanding overseas with use at Tampa International Airport in the USA as well as Star Alliance in Germany.

Bebot is now available on the Niseko Tourism website, the Niseko App and Niseko Public WiFi.

  • Fact Sheet:
    Bebot is developed by Tokyo based company “Bespoke”, which was established in 2015
  • Niseko Tourism officially launched winter version of Bebot on 1st December 2020
  • Bebot is available in English, Japanese, Simplified Chinese and Traditional Chinese

About Niseko Tourism:
Niseko Tourism is the official destination marketing organisation for the Niseko area. It is a non-profit, member-based marketing organisation that was established in 2007 and now represents over 400 members in the region.

Email: [email protected]
Phone: (+81)136-21-2551

Niseko Bebot

2021 Niseko Summer Specials Released

Escape to Niseko for the Coolest Summer Holiday! 

Niseko Tourism says this summer offers a unique opportunity for Japan-based travellers to experience its “green-season”.

Niseko’s summer is ripe for all sorts of fresh gourmet food experiences and outdoor activities.

Without international visitors this summer, there are great deals on accommodations, activities and restaurants/bars.

Visitors this summer can also be among the first to try Hokkaido’s biggest tree-trekking course which has just opened at Niseko’s Hanazono Resort.

Niseko Tourism Marketing Director Acme Wu says Niseko makes the perfect base to stay and explore Southwest Hokkaido.

“Within 60 minutes drive there are dozens of Hokkaido’s most famous scenic spots,” Acme says.

“For example, visitors staying in Niseko can easily visit Shakotan for the freshest sea urchin (uni).

“Lake Toya offers a range of dining and activity options on and around the lake, which is one of the most picturesque spots in Japan.

“Another coastal town Yoichi is famous for its spectacular wineries and whisky distiller, and it’s also one of the best places to try fruit picking while overlooking the Sea of Japan coastline.”

There are dozens of activities in and around Niseko to suit all ages including: rafting, SUP boarding, kayaking , canyoning, tree trekking (three parks to choose from), mountain biking and electric biking (hire available), hiking, and more! Not to mention more than 20 different onsens for guests to relax and rejuvenate after all the fun during the day.

Niseko is becoming a famous international dining destination, so there is no better time for domestic travellers to come and see what the world is talking about – from Michelin-star restaurants to various local favourites, visitors can enjoy Japanese and international cuisine.

Niseko also has the best resort accommodation in Japan, with the best ever prices available now.

Choose from five-star hotels, self-contained apartments, or stand alone houses or cottages.

View special offers at Niseko Summer Specials 2021  on

  • Accommodation
  • Activities
  • Restaurants/bars

2021 Jolly Fox Invitational Niseko Golf Competition

The 2nd Jolly Fox Invitational Wrapped with Four Days of Fun in Niseko!

And it is a wrap! The 2nd Annual Jolly Fox Invitational, which took place at Hanazono Golf from June 16-19, has now come to a close and what an amazing event it was. The Jolly Fox Invitational is 4 sensational days of fun starting with the entertaining team draw, followed by 3 rounds of awesome golf competition. The event culminates with the crowing of the Champion at the Gala Awards Dinner held at the Park Hyatt Hanazono Niseko. This year’s competition was won in dominating fashion by the team of Ohtani & Colless who scored a tournament record low score of 22 under par. The pair held their lead through all three rounds of the competition and sealed the victory on Saturday afternoon in front of a big crowd on the 18th green.

The pulse-ending finish of last year’s Jolly was replaced with a tense battle for the coveted 3rd and 4th places (top 4 places won cash prizes). Going into the 18th hole, 3 teams were tied and competing for 2 in-the-money prizes. Ed Downer hit an amazing 30 yard chip shot over the greenside bunker landing it softly on the green within 10 feet of the hole. The Greenwood/Downer team 2-putted to secure sole possession of 3rd place. Coming in 2nd place was the team of Greg Hough and Ruri Meikle with of a score of 16 under par. In any other year, this would likely have been a winning score. Ruri became the first woman to compete in the Jolly and she even won the Longest Drive competition over 31 men on Day 1. This year also saw the introduction of a ¥5M Hole-In-One Competition as well as an exciting ¥1m Putting Competition.

The event continues to raise money for Niseko Tourism to support the essential promotional efforts of ensuring Niseko’s rapid return to one of Asia’s first choice travel destinations.

This competition wouldn’t have been possible without the incredible support of key sponsors:Callaway, H2 Group, Park Hyatt Hanazono Niseko, Powderlife, Hanazono Golf, Black Wood Grill, MnK, Niseko Black, Glen Claydon Photography, Uchi and Niseko Realty.

The Worlds Most Amazing Vacation Rentals

Netflix Features Niseko

Netflix Showcases Niseko's Cuisine in New Global Travel Show - "The World’s Most Amazing Vacation Rentals"

The Worlds Most Amazing Vacation Rentals

A new Netflix travel show featuring Niseko premiered to its audience of 200 million subscribers around the world this week.

The hosts and film crew of The World’s Most Amazing Vacation Rentals stayed at 5-bedroom luxury chalet Seasons Niseko in Annupuri last winter.

The theme of the episode featuring Niseko was “Gourmet Stays” and introduced Niseko as a gourmet food destination.

The hosts of the show enjoyed some of Niseko’s exquisite local produce prepared by Seasons’ in-house chef before they ventured out for soba noodles and kaiseki dinner at nearby Michelin-commended restaurant Rakuichi Soba.

Netflix producers were introduced and encouraged to visit the resort by Niseko magazine and website Powderlife.

Powderlife Magazine Editor Kristian Lund said this was an unprecedented opportunity to introduce Niseko to a worldwide audience, especially the North American market which is just learning about the world-class skiing on Japan’s northern island.

The show will be streamed onto TVs, tablets and cellphones of over 200 million subscribers worldwide.

As well as its powder snow, Niseko is famous for its fresh produce and vibrant restaurant scene which this show focussed on.

Official Netflix Trailer

Chatrium Niseko

Chatrium Niseko Offers Upgrades

At Chatrium Niseko, we are offering complimentary upgrades to our Penthouse Suites!

~Complementary upgrade for 2 bookings per day~

Chatrium Niseko

Chatrium Niseko Japan (Location: 190-4 Yamada, Kutchan-cho, Kutchan-gun, Hokkaido, Shiki Niseko) is pleased to launch our exclusive Niseko Penthouse Experience. Guests with a reservation in Two and Three Bedroom Annupuri View Suites are entitled to an upgrade to our Penthouse Suites, subject to availability.
Located on our private 6th floor, our Penthouses offer stunning views directly over Mt. Annupuri or Mt. Yotei. The suites conveniently provide 127 and 169 square meters, a private terrace, fully equipped modern kitchen, private in-room laundry, chrome-cast streaming service and specialized amenities to make your stay comfortable. Away from the hustle and bustle of the city, enjoy the Niseko green season in style.
Period of stay available from Tuesday June 1 to Tuesday November 30, 2021. For reservations, please visit our official website, selecting the ‘Niseko Penthouse Experience’ under Accommodations.

Chatrium Niseko

Chatrium Niseko Japan operates under Chatrium Hotels & Residences (Headquarters: Thailand). Chatrium Niseko Japan is the first hotel to be opened in Japan. Nestled between Mt. Yotei and Mt. Annapuri, Hirafu village is the home of Chatrium Niseko Japan, a Niseko hotel unlike any other. Situated within the iconic Shiki Niseko building, and looking toward the Grand Hirafu slopes, the Chatrium Niseko Japan hotel includes 78 spacious apartments, studios and penthouses, offering sublime comfort to the Niseko guest. The hotel facilities include a convenient 24 hour Market for snacks and goodies, a Fitness Centre and an International ATM. For skiers and snowboarders Chatrium Niseko Japan has the resorts premier equipment rental service “Rhythm Japan” based inhouse and all guests have access to a private locker to store their kit, plus Boot Room to ensure warm and dry footwear for the next day on the mountain.

Chatrium Niseko Japan
TEL: 0136-21-4191
E-mail: [email protected]

Download official press release.

Chatrium Niseko SNS

Chatrium Niseko Facebook

Chatrium Niseko Instagram

World Ski Awards 2021

Niseko Receives Nominations in World Ski Awards 2021

Nominations for The 2021 World Ski Awards are in, and Niseko has once again received numerous nominations. Niseko United as well as Niseko’s best hotels and chalets have made this year’s list.

Out of the 30 nominated accommodations from around Japan, 14 are from the Niseko area, demonstrating just how special the resort area is.

In last year’s awards, Hakuchozan won Japan’s Best Ski Chalet an impressive fourth year in a row. Congratulations to the Hakuchozan team for picking up the win last year, being named Japan’s Best Ski Chalet for 2020!

The World Ski Awards have run every year since 2013, and Niseko United and accommodations have received nominations each year. Niseko United has won Japan’s Best Ski Resort four times since the awards began.


Japan’s Best Ski Resort 2021

  • Niseko United

Japan’s Best Ski Hotel 2021

  • Chatrium Niseko
  • Hilton Niseko Village
  • Park Hyatt Niseko Hanazono
  • The Green Leaf Niseko Village

Japan’s Best Ski Boutique Hotel 2021

  • HakuVillas
  • MUSE Niseko
  • The Vale Niseko

Japan’s Best Ski Chalet 2021

  • Aspect
  • Hakuchozan
  • Kozue

Hanazono New Features 2021-22

HANAZONO Niseko New Features for 2021-22 Winter!

Exciting news for HANAZONO Niseko this winter! Here is a quick summary:

  • New Hanazono 1 lift – upgraded from 4 passengers to 6 passengers! Plus new station and heated seats
  • Hanazono Symphony Gondola- new 10-person cabin linking guests up to the top station
  • New courses: 2 new courses

Check out all the exciting details HERE.

Ume Lounge Ritz Carlton Niseko

Ritz Carlton Niseko Named in Industry Hot List

Higashiyama Niseko Village, A Ritz-Carlton Reserve Recognised on Travel + Leisure's It List 2021 & Conde Nast Traveler's Hot List 2021

NISEKO, JAPAN – 12 May 2021 – Higashiyama Niseko Village, a Ritz-Carlton Reserve is honored to be recognized on Travel + Leisure’s It List 2021 and Condé Nast Traveler’s Hot List 2021. The two coveted awards are a true testament to the resort’s commitment and dedication to providing impeccable luxury, amenities, and service that only the Ritz-Carlton Reserve can offer.

Travel + Leisure: It List 2021
The editors’ picks of the Best New Hotels in the World, these new and revamped properties welcome guests and a taste of travel’s future. T+L’s guide to the essential openings of the past year took their editors and writers to 29 countries in pursuit of the unforgettable. T+L was committed to featuring properties that are the best at what they do while displaying a sense of innovation. The 73 properties on the It List 2021 include brand new builds, century-old architectural masterpieces and family-run boutiques. Read more here.

Condé Nast Traveler: The Hot List 2021
Condé Nast Traveler marked the 25th anniversary of the Hot List with the release of the year’s top hotel and industry openings in the world, with winners representing the best of the best. Each of the 69 picks on this year’s list was safely vetted by their international network of correspondents and they have also expanded the scope of hot to include restaurants, transportation, and destinations. Read more here.

“Being named in Travel + Leisure and Conde Nast Traveler’s esteemed awards programme is indeed a remarkable honour. Our team here at Higashiyama Niseko Village, a Ritz-Carlton Reserve continues to build on our reputation as a rare destination of authentic and affluent experiences unique to Niseko Village, interweaving with the highest level of personalised service and care throughout the seasons,” said Mahmoud Skaf, Area General Manager.

Higashiyama Niseko Village, a Ritz-Carlton Reserve, owned by YTL Hotels, is a rare sanctuary of bespoke luxury nestled in the premier powder snow destination of Niseko Village in Hokkaido, northern Japan. This is the first Ritz-Carlton Reserve property in Japan, and the fifth in the world.

Unfolding over a vast landscape with panoramic views of Mount Yotei and Mount Niseko Annupuri, the inspiration behind the ultra-luxury resort lies in the Japanese proverb “Kachou Fuugetsu” (Flower, Bird, Wind, Moon) that encourages reverence for the transient beauty of nature and wellbeing through self-discoveries. Expressions of heartfelt emotional connections, indigenous aesthetics, unique cuisine and sensory-rich journeys characterise every element of the guest experience.

The resort welcomes guests to explore and discover the area’s more than 2,100 acres of skiable terrain, groomed slopes and backcountry trails in the winter. In the summer, Niseko’s emerald green forests and lush landscapes invite golfers, cyclists, trekkers and other outdoor adventure seekers to come and play. With a design aesthetic inspired by the beauty of its natural surroundings, the resort’s 50 rooms and suites offer breathtaking views of the majestic mountains. Guests will be pampered with the ultimate in luxury at the resort, which features a traditional Japanese onsen fed by the mineral-rich waters of Niseko’s natural underground thermal springs and wellness haven, Spa Chasi La Sothys. Dining at Higashiyama Niseko Village is elevated to another level, where highly skilled chefs interpret the exquisite culinary traditions of Japan with ingredients that reflect the changing seasons.

Discover the authentic and immersive alpine experiences specially curated for the Green Season by visiting Offers & Packages.

For more information on Higashiyama Niseko Village, a Ritz-Carlton Reserve and reservation enquiries, please visit or email [email protected].

About The Ritz-Carlton Hotel Company, LLC
The Ritz-Carlton Hotel Company, L.L.C., of Bethesda, MD, part of Marriott International, Inc., currently operates more than 100 hotels in 32 countries and territories. For more information or reservations, visit the company web site at, for the latest company updates, visit and to join the live conversation, use #RCMemories and follow along on Facebook, Twitter, and Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR). The Ritz-Carlton is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit

Higashiyama Spring Celebration

Higashiyama Niseko Village, A Ritz-Carlton Reserve

Celebrating the Season of Rebirth

NISEKO, JAPAN – 4 May 2021 – Spring, the season of rebirth, has arrived in Niseko. The magic of winter still lingers with visible snow against blue skies with wildlife sleepily emerging from hibernation and new vegetation gradually bursting in multi-hued greens as the sun takes its time to warm the land before summer settles in by June. In celebration of the gently evolving green season, Higashiyama Niseko Village, a Ritz-Carlton Reserve has designed exclusive stay offers that embrace the philosophy of Kachou Fuugetsu that stems from a Japanese proverb translating to Flower, Bird, Wind, Moon. The ancient saying is greater than the sum of its parts as it conveys a reverence for the beauty of nature and in experiencing it, to discover oneself.


The seven stay offers starting from JPY 63,333* per room, per night include luxurious overnight accommodation, breakfast for two persons, a complimentary afternoon tea for two persons as a Book Direct Benefit and flexibility for date changes up to two times before the end of validity date for each respective offer. Additional inclusions and conditions are as follows:

Reserve Delight

  • Breakfast for two
  • Set dinner for two persons at Yukibana
  • A minimum two-night stay is required
  • Valid through 30 November 2021


Reserve Story

  • Breakfast for two
  • Set lunch and set dinner for two persons at Yukibana
  • A minimum two-night stay is required
  • Valid through 30 November 2021


The Maserati Experience

  • Breakfast for two
  • Exclusive Maserati amenities in the suite
  • A bottle of The Ritz-Carlton wine
  • A two-hour private onsen experience per stay
  • Return chauffeured airport transfers in a Maserati Levante – Special Edition
  • Usage of a Maserati Levante – Special Edition during your stay (self-drive at leisure)
  • Valid through 31 December 2021


Niseko Retreat: Stay 3 Nights, Pay 2 Nights

  • Breakfast for two
  • Early check-in at 12pm and late check-out at 4pm
  • A minimum three-night stay is required
  • Valid through 30 November 2021


Golf Retreat

  • Breakfast for two
  • One round of golf for two persons
  • No minimum stay required
  • Valid through 31 October 2021


Ladies Retreat

  • Breakfast for two
  • 60-minute spa treatment at Spa Chasi La Sothys for two persons
  • Early check-in at 12pm
  • No minimum stay required
  • Valid through 30 November 2021


PURE Retreat

  • Breakfast for two
  • PURE passport for two persons
  • No minimum stay required
  • Valid from 1 July 2021 through 30 September 2021

*Terms and conditions apply to all offers.

The dedicated team of Higashiyama Reservists have curated four inspiring journeys for guests to explore the transient beauty of nature and to encourage independent discoveries. Conditions in Niseko are ideal for cycling and trekking with roads and trails that are seemingly endless, dotted with a patchwork of farms, onsens and hidden gems waiting to be explored. The Higashiyama Reservist Summer Experiences will feature the following:


The Majestic Mount Yotei Hike

Depart from the resort at 6.30 am via shuttle transfer to Mount Yotei’s base before hiking up the majestic mountain. Recharge with to-go breakfast and lunch boxes as treasured moments are taken with a GoPro. As the hike will last 10 hours, it is suited for ages 16-65 years with very high fitness levels.


The Full-Day Lake Toya E-BikeAdventure

Set off on two wheels towards Lake Toya with a to-go lunch box and discover an ostrich farm, a farmer’s market and the delights of Makkari Town with memories captured on GoPro. Suited for ages 16-65 years with high fitness levels as excursion will last 6-7 hours.


The Scenic Mount Annupuri E-Bike Ride

Traverse on the Niseko Panorama Line, one of the famous winding roads in Hokkaido that threads through Niseko’s peaks to enjoy the mountain nature, with a to-go lunch box and GoPro. Visit the beautiful Shinsen-numa (marsh) located 2,546ft above sea level nicknamed “Where God and Mountain Hermits Live”, Kanrosui Spring Water, Niseko Green Farm and indulge in dairy treats at Milk Kobo. This excursion lasts 4-5 hours and is suited for ages 16-65 years with advanced fitness levels.


The Half-Day Niseko Leisure Ride

Enjoy a leisurely 3-4 hour cycling tour and visit the famous Wakimizu no Sato tofu shop, feed ostriches, marvel at the farmer’s market offering an abundance of fresh produce before choosing your favourite confections at Milk Kobo. Suited for all ages with intermediate fitness levels.

The Niseko region is one of the top areas for outdoor enthusiasts to discover a myriad of experiences. PURE at Niseko Village, a nature activity centre that features Japan’s longest zip line tour, the nation’s first and only Rail Slider, tree trekking and PURE Quick Jump are some of its key attractions, including many activities to delight kids. Niseko Village also boasts two world-class golf courses – Niseko Village Golf Course, awarded as Japan’s Best Golf Course, offers well-manicured greens and immaculate fairways bordered by a silver birch forest while the Arnold Palmer-designed Niseko Golf Course is one of Hokkaido’s most challenging courses surrounded by stunning scenery. The pristine

128-kilometre long Shiribetsu River lures water sports devotees with an incredible variety of white-water rafting experiences for beginners and advanced thrill-seekers.

“Shun” in Japanese, is the traditional concept that food should be eaten only in its proper season when it is at its peak of perfection in terms of flavour and nutrients. The anticipation of local produce coming into season from now through November is celebrated by the culinary team at Higashiyama Niseko Village through fine dining journeys, cocktails and elixirs. Epicureans will be enticed by the freshest delicacies served at Yukibana and Sushi Nagi sourced from the chilly Seas of Japan and Okhotsk that include sea urchin, surf clams, Hanasaki crabs, Japanese flying squid, asparagus, Yubari melon and cherries. Prized prime cuts derived from the Hokkaido Tokachi Wagyu are perfectly paired with seasonal organic ingredients such as asparagus, potatoes and pumpkin while sweet confections tantalise with fruit harvests from the orchard, rich dairy and artisanal cheeses.

Niseko welcomes the cherry blossom season from early May and visitors can take pleasure in the beauty of the cherry blossom trees around Niseko in the company of your loved ones. The warmth of spring creates the perfect opportunity for everyone to enjoy the splendid flowers amidst nature and these are the locations to view the iconic cherry blossoms:

  • Soga Forest – Niseko Town
  • Arishima Memorial Museum – Niseko Town
  • Twin Cherry Trees – Niseko Town
  • Lan Lan Park – Rankoshi
  • Makkari Shrine

The shape of the clouds, the colour of the sky, the hues of the leaves – as the seasons pass, the landscape subtly changes as to be nearly imperceptible to the human eye. Niseko’s beauty often reveals itself when we least expect it, a serendipitous moment of wonder that excites the imagination, sweetens the palate and moves the heart.

Higashiyama Niseko Village, a Ritz-Carlton Reserve was named in Travel + Leisure It List 2021. T+L’s guide to the essential openings of the past year saw their editors and writers visit 29 countries in their quest for the most exciting and unforgettable new hotel openings.

For more information on Higashiyama Niseko Village, a Ritz-Carlton Reserve and reservation enquiries, please visit or email [email protected].

About The Ritz-Carlton Hotel Company, LLC

The Ritz-Carlton Hotel Company, L.L.C., of Bethesda, MD, part of Marriott International, Inc., currently operates more than 100 hotels in 32 countries and territories. For more information or reservations, visit the company web site at, for the latest company updates, visit and to join the live conversation, use #RCMemories and follow along on Facebook, Twitter, and Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR). The Ritz-Carlton is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit