Rhythm Japan Launches Online Store

From the Slopes of Japan to Cyberspace! Rhythm Launches its Online Store.

Niseko, Furano, Hakuba, Japan — Monday, Nov 1st, 2021 — Get ready to click ‘add to cart’ because Rhythm Japan has made its extensive range of snowsports and outdoors equipment available for purchase via its new-look website.

  • The online shopping site will be available in Japanese and English on 1st November 2021.
    The new website also includes an improved ‘gear checklist’ system.
  • For added convenience, a ‘click and collect’ service will be available.
  • To celebrate, customers can go to the website and receive 10% discounts on the latest gear.

With store locations in Niseko, Hakuba and Furano, Rhythm’s mission has always been to provide its customers with access to the best possible equipment for Japan’s epic conditions. Now visitors to theirwebsite will be able to purchase outerwear, skis, snowboards, accessories, footwear, luggage,souvenirs and plenty more from top brands like Burton, Armada, Oyuki, K2, Nitro, Oakley, Smith (justto name a few). Then they can select to have the items shipped to their homes or ‘click and collect’ from one of Rhythm’s shop fronts.

According to Rhythm’s Head of Merchandise, Emily Gattinger:

“Our team thrives on sharing their knowledge and helping customers find products suited to their needs. By expanding into e-commerce, we have created an opportunity to share this passion outside of the confines of our shop walls which, big picture, will result in broader product offerings, specialized support, and growth within our marketplace. We are excited, to say the least.”

The online service will be available in Japanese and English and provide competitive shipping rates to allow for a smooth and convenient shopping experience. Rhythm has also introduced a new and improved “Gear Checklist” system that links viewers to appropriate buying or renting options. The click and collect service is perfect for those customers who would prefer to have their new products ready and waiting for them to hit the slopes. All of these new features mean gearing up for a Japanese winter has never been easier!

To celebrate the launch of the new website and online store, customers can jump online to learn more about special deals on this season’s hard and soft goods, huge discounts on gear from previous seasons and book lessons and rental equipment.

Check out Rhythm at www.rhythmjapan.com, Like them on Facebook, and follow them on Instagram.

Press Contact
Sherry Yen
[email protected]
+81 0136 12 0164

General Inquiries
[email protected]
+81 136 23 0164 (JP)
+61 0 8002 0164 (AU)


Rhythm Japan Launches Rhythm Rides

Rhythm Japan Launches Rhythm Rides to Provide Customers with a Seamless Experience from Shop to Snow. 

Launching October 15, 2021 Rhythm Rides is Niseko’s newest learning and guiding program for skiers and snowboarders, promising expert instructors, guides and coaches who are dedicated to elevating their customer’s experiences.

Rhythm Japan has operated as Niseko’s premier snow sports retailer since 2005. The company’s mission has always been to help customers by providing the perfect equipment for Niseko’s incredible conditions. Now, thanks to Rhythm Rides, this promise will extend seamlessly from the shop floor to Niseko’s powder playground.

According to CEO Matt Hampton…

“Our passionate shop staff, instructors, coaches and guides will all work together to ensure our customers have the perfect equipment, get the best instruction and are shown the best zones to ride in the Niseko area.”

Products on offer for this season include a line of customisable private lessons catering to skiers and snowboarders of all levels who want to explore the Niseko United area and beyond. More advanced riders can journey past the resort boundaries into Niseko’s fabled backcountry under the wing of an expert guide. Local children and adults will be able to take advantage of season-long programs designed specifically to help them learn, progress, and have fun. For more details on Rhythm Rides’ programs click here.

Rhythm Rides’ instructors and guides are passionate experts who are excited to share epic moments with their customers. They have all been handpicked based on their expert skill level and knowledge of the Niseko region. Rhythm Rides Director, Tareesa Straatmans has over 21 years’ experience in the snowsports industry. She has worked as an instructor, coach, examiner / trainer and ski school director in Japan, North America and Australia.

According to Tareesa…

“I am excited to lead the Rhythm Rides program because the Rhythm team really care about the community, our mountains and our sport. They are also passionate about sharing what they do with others. I believe working with a company that has such a strong purpose will result in an authentic and life changing experience for our guests.”

To celebrate the launch, Rhythm will offer a 10% discount on all pre-booked rental and Ride’s products (excluding Rhythm Futures). To receive this offer, please make a booking prior 15 November 2021.

For more information please contact:

Tareesa Stratmaans

Rhythm Rides Director

+81 80 6395 2828

[email protected]


Hanazono’s big step forward

Stylish, Luxurious and Elegant
- Hanazono’s big step forward

Niseko Hanazono Resort
New Lifts & Course Information

The long-awaited new Hanazono Lift 1 6-seat hooded detachable chairlift and the all-new 10-person Hanazono Symphony Gondola, both showcasing the very latest in style, luxury, and technology from POMA (France), will finally beunveiled in December 2021.

These new ski lifts represent a huge leap forward in terms of comfort, speed, and convenience for Hanazono guests,
who already flock to Hanazono because of its quality powder snow, interesting terrain, and superior quality facilities.

The new ski lifts have been specifically designed to complement the glamorous look of the new “Hanazono EDGE” restaurant, with its soaring glass walls and cutting-edge roof design. The lifts have been positioned to maximize the breath-taking Hanazono mountain views and provide guests with an unrivaled view of the slopes. The POMA direct drive system, the first of its kind in Japan, will bring a new era of environmental responsibility to snow resort operations, with reduced levels of noise and improved energy efficiency.

New Hanazono Lift 1

The new Hanazono Lift 1 can only be described as the smoothest, most luxurious chairlift in Japan. Dubbed the “Ferrari of Chairlifts” by Powderlife magazine, the new 6-seat detachable hooded chairlift boasts individually embroidered, leather-trimmed, and heated seats, and an individual suspension system for each chair. Moving an industry-leading 3085 persons per hour, the journey of 1589 meters will provide a welcome and cozy respite between runs. Guests will arrive refreshed at the top station and ready to plunge into Hanazono’s renowned powder stashes and variety of courses.

Hanazono Symphony Gondola

Designed by Italy’s Pininfarina, the brand new 10-person Hanazono Symphony Gondola represents the pinnacle of modern gondola design and comfort, and will be the first POMA 10-person Gondola installed in Japan. Each cabin boasts individually embroidered, leather trimmed seats, and an individual suspension system for each cabin. Expansive windows will provide guests with magnificent mountain views as they travel at an industry-leading 5 meters per second. The 1362 meter long Gondola will service Hanazono’s class-leading beginner terrain “Juicy Fruit” via a new intermediate “mid-station”, with intermediate and advanced skiers able to enjoy the new “Colly’s Folly” run commencing from
the top station.

As its name suggests, the Hanazono “Symphony” Gondola is indeed a masterpiece of design, innovation, and excellence. Located adjacent to the elegant Park Hyatt Niseko Hanazono, the Hanazono Symphony Gondola is set to provide guests with unrivaled comfort, convenience, and luxury. Powered by direct drive technology, riding the Hanazono Symphony Gondola will provide a sonata of sensory experiences for Hanazono’s esteemed customers.

New Experiences

The new Hanazono ski lifts open new ski terrain and ski courses on the eastern side of the mountain. The arrival of
the Hanazono Symphony Gondola also heralds the commencement of night-skiing at Hanazono, with each gondola cabin boasting its own unique coloured, LED lighting system to light the night sky.

Intermediate Ski course – “Colly’s Folly”

Located on the east side of the famous “Legend of Shinya” ski course and commencing at the top of the new Hanazono Symphony Gondola, you will find the new red (intermediate) course, “Colly’s Folly”. The 550-meter course, just about 1 / 3 right at 20’ish degrees, will suit intermediate and advanced skiers alike. Wide and groomed from side-to-side, “Colly’s Folly” is set to become an all-time favourite for skiers of all standards.

Beginner Ski Course – “Juicy Fruit”

The mid-station of the new Hanazono Symphony Gondola is the entrance to “Juicy Fruit”, a newly fashioned 800-meter green (beginner) ski course with an average slope of just 7 degrees, making it the perfect slope for first-timers and beginners, as well as ski and snowboard students enrolled with Hanazono’s famed in-resort snowsports school “Niseko International Snowsports School” (NISS). “Colly’s Folly” from the east, “Legend of Shinya” from the center, and “Stairway to Heaven” from the west all converge to meet at “Juicy Fruit”.

The new ski lifts at Hanazono will serve not only winter guests but also those who visit Hanazono in the green season. Summer gondola operations will service Hanazono’s new zipline network (set for completion June 2022), as well as Hanazono’s forthcoming light exhibition designed by world renowned artist Bruce Munro (details coming soon). Next time you visit Hanazono, be prepared for a five-star ride as luxurious as the entire Hanazono resort experience is becoming.

Please see the official press release on the Hanazono website.


Niseko Tourism - Most Important DMO - 2021

Niseko Tourism Selected

Niseko Tourism has once again been selected by the Japan Tourism Agency as one of the most important Destination Marketing Organizations (DMO) in Japan.

Niseko Tourism has been recognized as an essential promotion body that is vital to the success of the Niseko area. This official recognition will grant Niseko Tourism priority access to government subsidy programs and projects.

Details of the selection, as well as other recognized DMO’s in Japan, can be seen on the official government website.

This program has been running for two years, and Niseko Tourism has been selected on both occasions. Selections are made after a thorough review from industry experts.

For inquiries:
Niseko Tourism
Phone: 0136-21-2551
Email: [email protected]


Niseko Featured in Japan Times

Niseko Summer Campaign Featured in Popular Media

Niseko Summer Campaign Featured in Wall Street Journal, The Japan Times, & Travel Daily

Niseko Featured in Japan Times

The Niseko Tourism 2021 Summer Campaign has been featured in numerous publications including some of the most recognizable names in the industry.

The Niseko 2021 Summer campaign was published in The Japan Times in a two-page spread in its popular travel section “The Best of Japan”. The article was also featured online on The Japan Times website.

The Wall Street Journal created a special promotional landing page that was shared directly with its WSJ+ members in Japan. The Wall Street Journal is widely read around the world and has a significant number of members within Japan.

The popular travel website Travel Daily Media also published the story and was featured on its homepage. See the full story on the Travel Daily Media website.

The full Niseko Tourism Summer 2021 Campaign can be seen on the Niseko Tourism Website.

This campaign has been featured in 96 other media outlets throughout Japan.

The Japan Times

Japan Times Newspaper

Wall Street Journal

Wall Street Journal Feature

Travel Daily Media


Niseko Bebot

Niseko Tourism Chatbot Updated For Summer

Niseko Tourism Launches Summer Chatbot

Niseko Wi-Fi

Niseko Tourism launches the summer version of the popular AI Chatbot known as “Bebot” today. The information within the chatbot has been renewed and updated with summer focused advice to help tourists throughout the green season. Simplified and Traditional Chinese has also been added to accommodate the growing interest from international tourists from China, Hong Kong and Taiwan.

This Chatbot is part of an overall greater plan for the area to evolve into a world class “smart resort”, positioning Niseko at the forefront of the tourism industry. The concept of “smart resorts” is fast becoming a reality across the tourism industry globally, making vital information and meaningful interactions possible through travelers’ smart devices.

Niseko Tourism has been using Bebot since 1st December 2020, and was also adopted by some of the biggest brands in the area. Throughout winter Bebot was used by the Niseko United ski resorts, including Hanazono, Grand Hirafu, Annupuri as well as Kutchan Town and Niseko Bus. Pop-up tents featuring QR codes were installed at locations throughout the area including large accommodation providers and tourism hubs.

“Bebot” is used throughout the tourism industry in Japan by some of the most recognizable brands such as Narita Airport, Hotel New Otani as well as cities such as Toyama, and Mie. It is also expanding overseas with use at Tampa International Airport in the USA as well as Star Alliance in Germany.

Bebot is now available on the Niseko Tourism website, the Niseko App and Niseko Public WiFi.

  • Fact Sheet:
    Bebot is developed by Tokyo based company “Bespoke”, which was established in 2015
  • Niseko Tourism officially launched winter version of Bebot on 1st December 2020
  • Bebot is available in English, Japanese, Simplified Chinese and Traditional Chinese

About Niseko Tourism:
Niseko Tourism is the official destination marketing organisation for the Niseko area. It is a non-profit, member-based marketing organisation that was established in 2007 and now represents over 400 members in the region.

Contact:
Email: [email protected]
Phone: (+81)136-21-2551

Niseko Bebot

2021 Niseko Summer Specials Released

Escape to Niseko for the Coolest Summer Holiday! 

Niseko Tourism says this summer offers a unique opportunity for Japan-based travellers to experience its “green-season”.

Niseko’s summer is ripe for all sorts of fresh gourmet food experiences and outdoor activities.

Without international visitors this summer, there are great deals on accommodations, activities and restaurants/bars.

Visitors this summer can also be among the first to try Hokkaido’s biggest tree-trekking course which has just opened at Niseko’s Hanazono Resort.

Niseko Tourism Marketing Director Acme Wu says Niseko makes the perfect base to stay and explore Southwest Hokkaido.

“Within 60 minutes drive there are dozens of Hokkaido’s most famous scenic spots,” Acme says.

“For example, visitors staying in Niseko can easily visit Shakotan for the freshest sea urchin (uni).

“Lake Toya offers a range of dining and activity options on and around the lake, which is one of the most picturesque spots in Japan.

“Another coastal town Yoichi is famous for its spectacular wineries and whisky distiller, and it’s also one of the best places to try fruit picking while overlooking the Sea of Japan coastline.”

There are dozens of activities in and around Niseko to suit all ages including: rafting, SUP boarding, kayaking , canyoning, tree trekking (three parks to choose from), mountain biking and electric biking (hire available), hiking, and more! Not to mention more than 20 different onsens for guests to relax and rejuvenate after all the fun during the day.

Niseko is becoming a famous international dining destination, so there is no better time for domestic travellers to come and see what the world is talking about – from Michelin-star restaurants to various local favourites, visitors can enjoy Japanese and international cuisine.

Niseko also has the best resort accommodation in Japan, with the best ever prices available now.

Choose from five-star hotels, self-contained apartments, or stand alone houses or cottages.

View special offers at Niseko Summer Specials 2021  on

  • Accommodation
  • Activities
  • Restaurants/bars


2021 Jolly Fox Invitational Niseko Golf Competition

The 2nd Jolly Fox Invitational Wrapped with Four Days of Fun in Niseko!

And it is a wrap! The 2nd Annual Jolly Fox Invitational, which took place at Hanazono Golf from June 16-19, has now come to a close and what an amazing event it was. The Jolly Fox Invitational is 4 sensational days of fun starting with the entertaining team draw, followed by 3 rounds of awesome golf competition. The event culminates with the crowing of the Champion at the Gala Awards Dinner held at the Park Hyatt Hanazono Niseko. This year’s competition was won in dominating fashion by the team of Ohtani & Colless who scored a tournament record low score of 22 under par. The pair held their lead through all three rounds of the competition and sealed the victory on Saturday afternoon in front of a big crowd on the 18th green.

The pulse-ending finish of last year’s Jolly was replaced with a tense battle for the coveted 3rd and 4th places (top 4 places won cash prizes). Going into the 18th hole, 3 teams were tied and competing for 2 in-the-money prizes. Ed Downer hit an amazing 30 yard chip shot over the greenside bunker landing it softly on the green within 10 feet of the hole. The Greenwood/Downer team 2-putted to secure sole possession of 3rd place. Coming in 2nd place was the team of Greg Hough and Ruri Meikle with of a score of 16 under par. In any other year, this would likely have been a winning score. Ruri became the first woman to compete in the Jolly and she even won the Longest Drive competition over 31 men on Day 1. This year also saw the introduction of a ¥5M Hole-In-One Competition as well as an exciting ¥1m Putting Competition.

The event continues to raise money for Niseko Tourism to support the essential promotional efforts of ensuring Niseko’s rapid return to one of Asia’s first choice travel destinations.

This competition wouldn’t have been possible without the incredible support of key sponsors:Callaway, H2 Group, Park Hyatt Hanazono Niseko, Powderlife, Hanazono Golf, Black Wood Grill, MnK, Niseko Black, Glen Claydon Photography, Uchi and Niseko Realty.


The Worlds Most Amazing Vacation Rentals

Netflix Features Niseko

Netflix Showcases Niseko's Cuisine in New Global Travel Show - "The World’s Most Amazing Vacation Rentals"

The Worlds Most Amazing Vacation Rentals

A new Netflix travel show featuring Niseko premiered to its audience of 200 million subscribers around the world this week.

The hosts and film crew of The World’s Most Amazing Vacation Rentals stayed at 5-bedroom luxury chalet Seasons Niseko in Annupuri last winter.

The theme of the episode featuring Niseko was “Gourmet Stays” and introduced Niseko as a gourmet food destination.

The hosts of the show enjoyed some of Niseko’s exquisite local produce prepared by Seasons’ in-house chef before they ventured out for soba noodles and kaiseki dinner at nearby Michelin-commended restaurant Rakuichi Soba.

Netflix producers were introduced and encouraged to visit the resort by Niseko magazine and website Powderlife.

Powderlife Magazine Editor Kristian Lund said this was an unprecedented opportunity to introduce Niseko to a worldwide audience, especially the North American market which is just learning about the world-class skiing on Japan’s northern island.

The show will be streamed onto TVs, tablets and cellphones of over 200 million subscribers worldwide.

As well as its powder snow, Niseko is famous for its fresh produce and vibrant restaurant scene which this show focussed on.

Official Netflix Trailer


Chatrium Niseko

Chatrium Niseko Offers Upgrades

At Chatrium Niseko, we are offering complimentary upgrades to our Penthouse Suites!

~Complementary upgrade for 2 bookings per day~

Chatrium Niseko

Chatrium Niseko Japan (Location: 190-4 Yamada, Kutchan-cho, Kutchan-gun, Hokkaido, Shiki Niseko) is pleased to launch our exclusive Niseko Penthouse Experience. Guests with a reservation in Two and Three Bedroom Annupuri View Suites are entitled to an upgrade to our Penthouse Suites, subject to availability.
Located on our private 6th floor, our Penthouses offer stunning views directly over Mt. Annupuri or Mt. Yotei. The suites conveniently provide 127 and 169 square meters, a private terrace, fully equipped modern kitchen, private in-room laundry, chrome-cast streaming service and specialized amenities to make your stay comfortable. Away from the hustle and bustle of the city, enjoy the Niseko green season in style.
Period of stay available from Tuesday June 1 to Tuesday November 30, 2021. For reservations, please visit our official website, selecting the ‘Niseko Penthouse Experience’ under Accommodations.

Chatrium Niseko

Chatrium Niseko Japan operates under Chatrium Hotels & Residences (Headquarters: Thailand). Chatrium Niseko Japan is the first hotel to be opened in Japan. Nestled between Mt. Yotei and Mt. Annapuri, Hirafu village is the home of Chatrium Niseko Japan, a Niseko hotel unlike any other. Situated within the iconic Shiki Niseko building, and looking toward the Grand Hirafu slopes, the Chatrium Niseko Japan hotel includes 78 spacious apartments, studios and penthouses, offering sublime comfort to the Niseko guest. The hotel facilities include a convenient 24 hour Market for snacks and goodies, a Fitness Centre and an International ATM. For skiers and snowboarders Chatrium Niseko Japan has the resorts premier equipment rental service “Rhythm Japan” based inhouse and all guests have access to a private locker to store their kit, plus Boot Room to ensure warm and dry footwear for the next day on the mountain.

Chatrium Niseko Japan
TEL: 0136-21-4191
E-mail: [email protected]
https://www.chatrium.com/chatriumniseko

Download official press release.

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