Niseko Black Takes Over Management of Villas in Annupuri Village

Niseko Black is delighted to announce they have taken on the management of eight premium villas in Annupuri. These properties were formally managed by Annupuri Village and are located a short 6 minutes walk from the Annupuri Gondola.

The eight villas in Annupuri are an excellent addition to the Niseko Black portfolio with sizes ranging from three to eight bedroom.

Niseko Black has been operating a high end Concierge, Ski School and Accommodation booking business (2020 TripAdvisor Travellers’ Choice) for 10 years and two years ago added Property Management - complimenting its existing businesses and as ever enabling them to give their customers and owners a continuously seamless, integrated offering.

Ben Harding, CEO of Niseko Black, who has lived in Annupuri Village for 12 years said "Growing our Property Management business with a high end portfolio plays into our strengths. We will bring the same level of focus and excellence that we have brought to our concierge and snowsports businesses and be able to continue to offer the best experiences Niseko and Hokkaido have to offer."

These Annupuri Village Villas can now be booked through NIseko Black via the links below

- Kiraku (8 bedroom, 8 bathroom)

- Taiko (5 bedroom, 5 bathroom)

- Creekside (4 bedroom, 3 bathroom)

- Snowbird (4 bedroom, 3 bathroom)

- Gumlu (3 bedroom, 3 bathroom)

- Shirakaba (3 bedroom, 2 bathroom)

For further information on Niseko Black`s services or a press pack, please email [email protected] or call 0136 55 5852

Calling Japan’s Most Glamorous to Niseko this Winter

This year it's Japan's turn to enjoy international slope style!

Niseko has become the winter playground for the rich and famous across Asia, and this year it’s Japan’s turn to glam up in the snow and experience this internationally renowned winter destination.

Niseko Tourism’s latest video campaign taps into Japan’s newfound love for glamping and other glamorous winter activities.

While COVID-19 has halted international travel, Niseko wants to let Japan know they can head “overseas” to Hokkaido for a taste of world-class glitz and glamour this winter.

The video showcases all aspects of the only modern, international ski resort in Japan, says Niseko Tourism Marketing Director Acme Wu.

“After playing in Niseko’s world-famous powder snow, Japanese visitors in the video enjoy après drinks at European cocktail bars and stay in luxurious chalets and lofts,” Wu says.

“Due to COVID-19, condos and chalets usually occupied by international celebrities have been left vacant this year, so the video takes a sneak peek at our domestic guests enjoying their stay at these accommodations."

“Because celebrities value privacy, many Niseko properties have their own private indoor or outdoor onsen – the level of luxury has to be seen to be believed. You don’t even need to ski or snowboard to enjoy Niseko these days – there’s plenty more to do on and off the snow, and it’s a dream for anyone wanting to post on social media."

“This year travelers in Japan have a once-in-a-lifetime opportunity to see why the rest of the world has fallen in love with Niseko, and we are excited to welcome them”, Wu says.

Niseko Tourism Representative Director Ross Findlay said the organisation was pleased the video would highlight what makes Niseko one of the best international winter destinations.

"We're very proud to put out this great video," Findlay says. "This winter we've had fantastic snowfall almost every day, making it an unforgettable winter for the domestic visitors who could join us here in Niseko. We're looking forward to welcoming more guests from across Japan  - hopefully along with international visitors next winter as well."

The theme of the video is “Glamorous Snow” – the term “glamorous” relates to the surreal, luxury atmosphere of Niseko. The ski season usually runs until Golden Week.

Contact us for image gallery.

A 15-second teaser of the video can be seen below (the full version will be released soon).

About Niseko Tourism:

Niseko Tourism is the official destination marketing organisation for the Niseko area. It is a non-profit, member-based marketing organisation that was established in 2007 and now represents over 400 members in the region. It was selected as the 32 important DMO of Japan Tourism Agency in August, 2020.


Email: [email protected]

Phone: (+81)136-21-2551

Niseko Tourism News

Niseko Resort Area Partners with Leading Tech Giant

Niseko Tourism has boosted its digital marketing power after partnering with one of the world’s largest technology companies, Salesforce.

Niseko Tourism is the official destination marketing organisation for the internationally renowned resort area of Niseko, and works to promote Niseko on behalf of its members.

The use of the Salesforce technology will allow Niseko Tourism to better understand the needs of visitors, and assist local government and business to better meet those needs.

Niseko is the most internationally renowned resort in Japan, with contemporary buildings, modern chair lifts and a primarily international visitor base.

The resort is making sure to stay at the forefront of the Japan tourism industry by incorporating cutting edge technology into their marketing strategy.

This decision is in line with the area’s goal of becoming a Smart Resort, with services and marketing on par with international resorts in the USA and Europe.

Salesforce has collaborated further with Niseko Tourism by creating a video about the area and its use of the technology. The video features the stunning Niseko landscape as well as local businesses.

Niseko Tourism Representative Director Takanori Kikui, Managing Director of Chuo Bus company, which owns and operates Niseko’s Annupuri International Ski Resort, was also featured in the video.

“Our goal is to delight visitors in Niseko and inspire them to come back again and again. We’d like to make sure visitors to the area are satisfied as well as developing services by digitising data and unifying the area to make Niseko even more attractive.”

The project has gained local and international attention. A Salesforce speaker featured the project and video in an online seminar in December 2020 organized by the U.S. Embassy in Japan, which was also supported by the Japan Tourism Agency (JTA).


Niseko Tourism was able to undertake this ambitious project with assistance from Niseko Tourism Zone and support from Kutchan Town, Niseko Town, and Rankoshi Town.

Link to the video on Youtube - 

Contact us for image gallery.

Download the official press release PDF here.

About Niseko Tourism:

Niseko Tourism is the official destination marketing organisation for the Niseko area. It is a non-profit, member-based marketing organisation that was established in 2007 and now represents over 400 members in the region. It was selected as the 32 important DMO of Japan Tourism Agency in August, 2020.


[email protected]



Introducing H2Group

Your Lifestyle Real Estate partner in Niseko and Furano.

We are excited to introduce to you H2Group.  

Hokkaido Tracks and HakuLife, recognized as the best in their respective fields, and bringing to you nearly 20 years of experience and success stories in Hokkaido, have joined forces, rethinking the way owners and guests buy, sell, build, invest and stay in properties.

These two company’s capabilities combined will bring an elevated experience to real estate, property development, property management, and hospitality to anyone seeking to achieve aspirational lifestyle goals.

H2Group’s mission is to create sensational memories for their owners, guests and clients alike. Through their positioning of Lifestyle Real Estate, all areas of real estate, may it be someone purchasing a new property, building a dream home, having one’s property managed and kept in pristine condition, and holiday seekers simply renting a room or property, H2Group’s focus is to overlay all our products and services with a lifestyle element to it, and delivering the highest level of customer service, ensuring a seamless, enjoyable customer experience throughout their journey and interaction with H2Group.

Lifestyle Real Estate products and services will be delivered through our 3 key business units below:

Key Busines Units Service & Product Details
H2 Real Estate With amongst the largest real estate portfolio in Hokkaido, we are your team in Hokkaido. Property hunting can be fun and stress free as we will hold your hand, while we source, negotiate and carry out due diligence on your dream property.
H2 Projects Building your dream home, a large scale development or anything in-between, has never been easier. With more than 200 properties in our CV, and the most experienced and qualified team in the region, you can leverage on our wealth of knowledge to bring your project into reality. We are here with you every step of the way from concept to completion to create that magical space you have always wanted.
H2 Life Continuing the thread of making your life stress free while enjoying your investment in real estate, H2Life provides both Property Management Services (to owners) and Hospitality Services (to owners and guests)
Under the Property Management umbrella, we will look after every aspect of your property while you are away, from bill payments to grounds keeping, and everything in-between. This ensures that your investment is well looked after and attracts the yield it deserves over time.
As to Hospitality Services, we have more than 60 properties from the HakuLife Collection, H2 Luxury Collection and the Signature Series to cater to all guests with different preferences and expectations for their holiday accommodation, coupled with personal butlers, itinerary curation, All-Niseko Pass privileges amongst many other services.

They look forward to being your Lifestyle Real Estate partner in Niseko and Furano whenever you are ready!  Drop in and visit them at their Niseko office to find out more, or email them at [email protected] anytime if you would like more information on any of our offerings.

We invite you to Rethink Real Estate, Rethink Development Management, Rethink Hospitality – think H2Group.

About H2 Group

H2 Group, your lifestyle and development partner in Japan,  is a merger of two disruptive Niseko pioneers, Hokkaido Tracks Resort Properties and HakuLife. With over 20 years of combined experience, the H2 Group mission is to deliver sensational memories to our owners, guests, and clients.

We invite everyone to Rethink everything Real Estate!  Rethink Buying and Selling properties, Rethink Development Management, Rethink Property Management, and Rethink Hospitality.

We do this through our expertise in developing and building luxury homes and commercial projects and through curating exquisite holidays that evoke the senses. We elevate the experience of buying and selling real estate, and work with our owners to protect their investments via our leading asset management capabilities.

With the one single focus in helping owners, guests and clients achieve the aspirational lifestyle they deserve, our prized team is passionate in creating sensational memories for them.   Our team comprise of talent from 17 countries, speaking 20 languages, and each of them has the passion and expertise to achieve this mission, both through their in-depth local knowledge of Niseko and Furano, and delivering unparalleled service to everyone under their care.

H2 Group services include:

  • Project and Development Management
  • Real Estate Sales
  • Asset Management
  • Holiday Rentals and Lifestyle Experience Curation

For more information, please contact:

Hideo Okada

Assistant General Manager

Email: [email protected]

Niseko’s Powderlife Magazine Combats COVID-19 with Japanese Print Edition

This winter Niseko’s coffee-table feature magazine Powderlife has been printed in Japanese to help introduce modern Niseko to the domestic tourism market.

Powderlife is usually printed in English, with digital versions online in Japanese and Mandarin.

With international tourism closed this winter, Powderlife Managing Editor Kristian Lund said Niseko business advertisers supported the initiative to print a Japanese edition.

“Niseko is usually filled with skiers from across Asia and all over the world which has been our focus over the past 14 years with the English publication,” Mr Lund said.

“This winter, rather than put the magazine on hold, we decided to print a Japanese edition with the hope of getting Japanese travellers interested in what is going on up here.

“I don’t think there is much awareness across Japan that billions of dollars of international investment has transformed Niseko into a truly world-class ski resort.

“There is literally no other ski resort like Niseko in Japan – from new modern chairlifts and gondolas to ski-in Michelin-pedigree restaurants, and literally Japan’s best luxury resort accommodation.

“Japanese people can’t travel overseas at the moment but they can travel over the Tsugaru Strait to the island of Hokkaido and enjoy a taste of international ski resort style in Niseko.

“And this is the best year to do it – usually accommodation is booked out at premium prices but this winter Japanese can take their pick of accommodation at greatly reduced rates.”

Powderlife aims to introduce visitors and potential visitors to the Niseko powder lifestyle – everything that makes up life and holidays in Niseko. This of course revolves around skiing and snowboarding, but also includes culture, food, people, businesses, greater Hokkaido and more.

Powderlife is a 160-page coffee table style that can be picked up free in tourist hubs and accommodation and across Niseko as well as selected international locations.

The magazine is also available in digital format free online in three languages – English, Japanese and Mandarin.

The digital magazines are loaded onto the Official Niseko App – download the app to read on phone or tablet, or to read on desktop go to

A hardcopy of the Powderlife Japanese edition can be ordered and posted anywhere in Japan for ¥990 by emailing [email protected]

Illuminating the International Atmosphere in Niseko

The Japan Tourism Agency has helped illuminate Niseko for domestic visitors this winter.

Shimmering golden lights have been installed at six iconic Niseko locations to highlight the beautiful surroundings in the Niseko area. Visitors will be able to enjoy the special displays in the evenings during apres-ski from late December through February, 2021.

This project was supported by the Japan Tourism Agency in response to the challenges that the tourism industry is facing this winter season. The Niseko area has a certain atmosphere unlike any other resort in Japan and is known for its modern architecture and stunning scenery.

The goal of the illumination campaign is to increase new interest and long-term demand from domestic tourists by creating engaging and visually appealing attractions and content.

The first part of the project was to select iconic buildings and trees in the wider Niseko area including both Kutchan Town and Niseko Town; various locations were chosen, such as the beloved pension “Full Note”, which was established in 1982, as well as Park Hyatt Niseko Hanazono, which opened in January 2020.

Secondly, the project aimed to create a unified look, covering the entire area with golden lights. Golden lights were chosen to harmonize with the different types of buildings and trees.

The light installations were created with respect to the current requirements of social distancing, so this project can be enjoyed by all the visitors in Niseko safely.


  • Main Event Organizer: Niseko Promotion Board (DMO)
  • Lights installation period: Mid-December 2020 - End of February 2021 (tentative schedule)
  • Locations:
    • Hirafu Zaka
    • Half note (lower Hirafu)
    • NAC Adventure Park
    • Niseko Village Resort Shopping & Dining Area
    • Park Hyatt Niseko Hanazono
    • Niseko Annupuri Iroha Onsen
  • Light bulb color: golden (LED)

About Niseko Tourism:

Niseko Tourism, also known as Niseko Promotion Board is the official destination marketing organisation for the Niseko area. It is a non-profit, member-based marketing organisation that was established in 2007 and now represents over 400 members in the region. It was selected by Japan Tourism Agency as one of the 32 most important DMOs in the country in August, 2020.



Email: [email protected]

Phone: (+81)136-21-2551

Niseko Featured in Ho Magazine

​Popular travel and tourism publication "Ho Magazine" has featured Niseko resort area over a two-page spread in their latest issue.

Ho Magazine is Hokkaido's most popular travel and tourism magazine with 80,000 copies distributed around Hokkaido.

The story features a number of local restaurants including, "Harvest Cafe", "Bistro Re Arbor", and "Black Wood Grill".

Luxury hotel "The Vale", located in Hirafu received a full page feature, with a focus on its stunning onsen

Another of Niseko's prominent hotels, "Hilton Niseko" in Niseko Village was also featured with a view across its beautiful outdoor onsen.

Ho Magazine can be found at most book and magazine stores throughout Hokkaido.

This feature was organized by Niseko Tourism.

Niseko Featured in HAC Magazine

The resort area of Niseko has been featured in the in-flight magazine "HAC Magazine", which is produced and published for JAL's "Hokkaido Air System".

HAC Magazine provides travellers with interesting and inspiring tourism information about destinations in Northern Japan.

The November / December issue of HAC Magazine features the Niseko area on the cover with views of the iconic Mt. Yotei.

The main feature article of this issue focuses on adventures in Niseko, and features Hokkaido based blogger "Kou Seiyu", who visited Niseko during Summer and Autumn.

The story features a number of local businesses who have worked closely with Niseko Tourism.

All images were shot by Niseko Tourism.

Introducing Rakusuisan Niseko

Shin Nihonkai Ferry Group's Authent Hotels Co., Ltd. is opening a new Ryokan named "Niseko Kabayama no Sato Rakusuisan", located in Kutchan-cho, Hokkaido featuring 18 rooms.

The accommodation is a wooden, one-story structure, all rooms overlook Mt. Yotei, and all 18 rooms are separated by a corridor.

All rooms are equipped with an open-air bath that uses naturally flowing water, providing guests with a private relaxation experience complete with a comfortable Japanese style space built using wood from Hokkaido.

"Rakusuisan" is located between Niseko Grand Hirafu and Higashiyama Niseko Village Ski Resort. It is a quiet area with beautiful natural surroundings overlooking Mt. Yotei.

The dishes at Rakusuisan are created using freshly picked ingredients sourced from the land and sea of ​​Hokkaido, with the menu being decided each day by the chefs.

There are 3 restaurants with counter seats where guests can enjoy teppanyaki, sushi, and tempura.

Rakusuisan aims to be a comfortable place that can be enjoyed by long-term residents, who relish the charm of Niseko each season in the foothills of the mountains.

In addition, there are common spaces, a fitness gym, and a day spa, facilities to dry ski equipment and locker rooms.

【Facility outline】

Facility name: Niseko Kabayama no Sato Rakusui-san

Location: Kabayama, Kutchan-cho, Abuta-gun, Hokkaido

Number of guest rooms: 18 rooms (13 Western-style rooms 75㎡, 5 tatami mats and 5 Western-style rooms 95㎡)

Source name: Kabayama Onsen Annupuri no Yu

Spring quality: Sodium-chloride / hydrogen carbonate hot spring

Opening date: December 1, 2020

Price: Winter season per person, 1 night with breakfast

From 110,000 yen (service charge included, tax not included)


According to Metro Engine Research, Kutchan-cho, Abuta-gun, Hokkaido has 290 accommodations and 4,011 rooms. There are 6 facilities scheduled to open, and 627 new rooms are expected to be supplied.

Niseko Resort Area Implements AI-based Chatbot “Bebot”

Niseko Resort Area Implements AI-based Chatbot “Bebot”

Leading resort destination Niseko is introducing an innovative AI chatbot as “Bebot”, as Niseko Tourism Zone (chairman: Kenya Katayama/ Niseko Town Mayor)project to provide visitors with real-time answers and information.

December 1, 2020 – The world-famous resort of Niseko, Japan is leveraging innovation in a time of crisis. “Bebot”, the AI-based chatbot, now offers tourists reliable information and answers to frequently asked questions in real-time. The communication tool developed in-house by Bespoke Inc. is evolving into an indispensable travel tool for tourists across the globe as well as for companies in the tourist business.

“With Bebot, we are taking the next step towards a more digitally focused future for Niseko. It is essential to provide tourists with real-time, easily accessible, information and assistance, particularly during the current tourism climate”, says Alister Buckingham, Marketing Manager of the Niseko Promotion Board.

“We are very delighted to support the communication work of the winter sports region of Niseko. Winter sports enthusiasts and tourists from all over the world appreciate receiving reliable information in real-time. The introduction of Bebot in the Niseko Ski Resort represents the first time the software is being used in a Japanese skiing area,” states Akemi Tsunagawa, founder and CEO of Bespoke.

Artificial intelligence for versatile communication

The Bebot chatbot for tourist inquiries is now available in real-time in one of Japan’s largest and most popular ski areas. Tourists are provided with all kinds of tourism-related information and can get immediate responses to frequently asked questions from Bebot via their smartphones without having to call a service line or search online. Bebot also supplies real-time data on the current COVID-19 situation, lift operations and the current weather on mountain peaks to enable improved planning of ski tours and day trips in the mountains. Users can ask questions such as “Can you tell me the lift status?” or “Where can I get a PCR test in Niseko?”. Bebot can be accessed by visiting either the Niseko Promotion Board or partner websites or by using the official Niseko App. Visitors on site can also access the AI chatbot by scanning a QR code with their smartphone. Interaction with the chatbot is currently possible in English and Japanese. The tool will be expanded to include other languages in the future.

Useful customer feedback to adapt offerings

Not only does Bebot provide tourists and locals with valuable and reliable information, but it also conducts simple surveys of users. In addition, the inquiries recorded by Bebot serve as the basis for deducing trends and special needs.

The chatbot Bebot promotes interaction with target groups

The AI-based chatbot “Bebot”, Japan’s first and most widely used travel chatbot, was developed in-house by Bespoke Inc. and initially released in April 2016. Bebot provides assistance on a wide range of customer and corporate issues. It is a customizable and versatile chatbot offering
accurate information for the respective target group, from crisis management to serving as a virtual info point or analytical tool for the purpose of revenue enhancement. Numerous international airports, tourist areas, and governments already rely on the AI-based Bebot technology to provide real-time responses to their customers.

About the Niseko Promotion Board

Niseko Tourism is a non-profit organization with the aim of promoting the tourist area Niseko as a four-season holiday destination and increasing the overall number of visitors to the area. Overall, more than 400 companies such as hotels, restaurants, leisure facilities and shops in Niseko are represented by Niseko Tourism.


About Bespoke


Headquartered in Tokyo, Bespoke Inc. is the world's leading developer of multilingual Artificial Intelligence solutions serving the travel and tourism industry. Bespoke provides solutions to major airports, cities, and transport authorities to aid in congestion management, emergency communication and driving in-market spend. Bespoke's partners include Narita International Airport, Sendai International Airport, Mie Prefecture, Holiday Inn, Tampa International Airport, and Vienna International Airport. Bespoke has also developed a chatbot to combat the current coronavirus pandemic for use in Japan and globally. As of January 2020, over twelve million travelers interact with Bespoke's Chatbot annually.

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