Media Kits for 2017-18 Resort Map and Area Guide, Wine&Dine released!

NPB Members' EXCLUSIVE opportunity for the widest resort-reach advertisement.

The media kits for 2017-18 Resort Map and Area Guide, Wine&Dine were released today! Only NPB members will be able to participate and advertise in these two popular publications. They are not only handed out through more than 250 services around the area, but also distributed in international expos and travel hubs.


Circulation: 100,000 copies of the English edition; 50,000 copies of the Japanese edition

Information covers: Higashiyama, Annupuri, Moiwa, Konbu Onsen, Niseko Town, Kutchan Town, Hirafu and Hanazono

Application deadline: By Friday, 15 Sep

Publication date: Monday, 20 Nov


Circulation:  60,000 copies

Number of pages:  280

Application deadline: By Friday, 15 Sep

Publication date: Monday, 20 Nov

If you would like to join the NPB membership, please find details here and contact us today!

Download the app for driving in Niseko and Toyako areas!

Michi Navi Hokkaido available from 1st September till 31st October, 2017

Kutchan Night-Go Bus Summer Schedule Ends 31st August!

The Kutchan Night-Go Bus service, provided by SkyExpress this summer, will end on 31st August. The service runs daily from 6:20pm to 10:40pm between Kutchan Town and Hirafu Village, with stops along the way.

In the mean time, Niseko Bus services will continue till 29th October, and Donan Bus services till mid December!

The winter Night-Go Bus service will be shared by November.

NISEKO Mt RESORT Grand HIRAFU | Ace Family Pair Lift to Be Upgraded to High-Speed Quad Lift in December 2017

Tokyu Land Corporation (HQ: Minato City, Tokyo; President: Yuji OKUMA) together with Niseko Tokyu Resort Co., Ltd. (HQ: Abuta-gun, Hokkaido; President: Tomoyuki HAYAKAWA) and Tokyu Resort Service Co., Ltd. (HQ: Minato City, Tokyo; President: Tomoyuki HAYAKAWA) would like to announce the finalized plan to upgrade the Ace Family Pair Lift, which is located in the beginners area on the lower slopes of Niseko Mt. Resort Grand HIRAFU, the ski resort in Kutchan, Abuta-gun, Hokkaido which we manage and operate. The upgraded lift is set to start operating in December this year.

Hokkaido's Niseko area has been attracting attentions from all over the world as a premium international ski resort. Every year, more and more skiers and snowboarders from Japan and around the world have been visiting Niseko Grand HIRAFU, which had around 480,000 visitors in the 2016/17 season alone.

The resort has recently also been gaining popularity in other Asian countries, leading to a huge increase in the number of beginner skiers and snowboarders hitting the slopes. Moreover judging by the increase in foreign-run hotels, opening of new condominiums, anticipation over a potential Sapporo Winter Olympics, and plans to extend the freeway system and add new sections to the Hokkaido Shinkansen, Niseko's popularity looks set to keep on growing in the years to come.

Replacing the Ace Family Pair Lift, construction of which was completed in November 1983, with a high-speed quad lift will help reduce congestion by carrying an additional 1,200 people every hour. We are expecting a significant decrease in lift waiting time, which had been as long as one hour at peak times. The new quad lift will also be more comfortable for beginner skiers and snowboarders, since it is designed to slow to a speed of 0.8 meters/second at the point of disembarkation.

The upgrade will also involve the repositioning of the Sanroku and Sancho Stations, the lift's start and end points. By moving the Sancho Station, the lift's end point, upslope to the top of the Sennoki Course (above the Family Course), we aim to improve usability by easing congestion on beginners courses, creating a new link from the Sennoki Course to the Alpen Course/King area, and improving access to the .Base Ski Center, HIRAFU Parking Lot #1, and the King area.

Since 2011, Niseko Tokyu Resort Co., Ltd. has been making large-scale investments in Niseko Mt. Resort Grand HIRAFU, including building two new ski centers, upgrading the Hirafu Gondola, installing suite rooms in the Hotel Niseko Alpen, and, in 2016, upgrading the King Lift #3 to a high-speed quad lift. We at Tokyu Land Corporation will continue to implement a range of initiatives aimed at further vitalizing the Niseko Hirafu area.

Thank you for your continued patronage of Niseko Mt. Resort Grand HIRAFU.

■ Press Contact

Honda, PR Office, Planning and Policy Division, Tokyu Land Corporation
Tel: 03-5414-1349  Fax: 03-5414-1350 Email: [email protected]


Shishikura/Tanaka, PR Manager, Niseko Tokyu Resort, Tokyu Resort Service Co., Ltd.
Tel: 0136-22-0109

Niseko Joins The Mountain Collective™ as Global Affiliate for 2017-18 Season

ASPEN SNOWMASS, Colo. – August 8, 2017 – The Mountain Collective™ continues to expand access to the world’s top resort destinations for the 2017-18 season with the addition of Northern Japan-based, Niseko United, as a global affiliate and Sugarbush, Vermont and Snowbasin, Utah as resort partners. Additionally, existing partners Alta, Snowbird, Banff Sunshine, and Lake Louise will separate to operate as individual destinations within The Mountain Collective Pass, providing twice the number of days at popular destinations in Utah and Alberta, Canada. With these 2017-18 season additions, passholders will now have access to 40 days of skiing at 20 world renowned ski destinations.

Niseko United, an iconic destination located within Japan’s northern Hokkaido Island, is comprised of four interlinked ski resorts – Grand Hirafu, Hanazono, Niseko Village and An’nupuri. Praised for its consistent snow quality, and named Japan’s Best Ski Resort for four consecutive years by the World Ski Awards, Niseko offers passholders a chance to ski some of the best powder snow in the world. The Japanese destination, coined as “Powder Paradise,” becomes the sixth global destination on the Mountain Collective outside of North America, joining Coronet Peak – The Remarkables, New Zealand; Thredbo, Australia; Chamonix Mont-Blanc, France; Hakuba Valley, Japan and Valle Nevado, Chile.

“Niseko United is thrilled to join the Mountain Collective as a global affiliate. The resorts represented on the pass are among the best in the world, and we look forward to welcoming Collective passholders to experience the Japanese culture and Niseko’s extensive terrain spanning the four resorts.” – remarked Colin Hackworth of Niseko United.

Sugarbush, Vermont and Snowbasin, Utah, two iconic North American ski mountains offering challenging terrain and plenty of variety for every level of skier or rider, join The Mountain Collective alliance alongside Alta, Aspen Snowmass, Banff Sunshine, Coronet Peak – The Remarkables, Jackson Hole, Lake Louise, Mammoth, Revelstoke, Snowbird, Squaw Valley Alpine Meadows, Sun Valley, Taos, Telluride and Thredbo.

“With the addition of Niseko, Snowbasin and Sugarbush for the 2017-18 season, the Mountain Collective continues to offer an unparalleled pass experience to our expanding network of global passholders,” said Christian Knapp, Vice President Marketing, Aspen Ski Company. “The low starting price of the Mountain Collective pass, paired with the pass’ 50% off lift tickets and lodging discounts, makes for an unmatched experience allowing passholders to ski the world.”

The Mountain Collective pass is now on sale for a limited time at $469 USD. The Pass includes two days of skiing or riding at each of the 16 partners plus a 50 percent discount on all additional days with no blackout dates. Passholders also receive two days at each Global Affiliate Destination, Chamonix (France), Hakuba Valley (Japan), Niseko United (Japan) and Valle Nevado (Chile). Pricing for kids aged 12 and under is $99 USD for the 2017-18 season, making The Mountain Collective™ Pass an affordable option for families.

Passes are available online through an exclusive technology, distribution and marketing partnership with Liftopia at

Additional benefits available to the Mountain Collective passholders include exclusive lodging deals and a
complimentary one-year Protect Our Winters membership, whose mission is to unite the winter sports community on the important issue of climate change.

For more information, please visit, call (800) 705-6286, or follow the Mountain Collective on Twitter, Facebook, or Instagram.


About Mountain Collective
The Mountain Collective™ is an international alliance of premier ski destinations providing the Mountain Collective Pass, a lift ticket that includes two days of riding at all partner resorts and 50% off additional days at each resort. The Mountain Collective™ includes Alta Ski Area, Aspen Snowmass, Banff Sunshine, Coronet Peak – The Remarkables, Jackson Hole Mountain Resort, Lake Louise Ski Resort, Mammoth Mountain, Revelstoke Mountain Resort, Snowbasin Resort, Snowbird, Squaw Valley Alpine Meadows, Sugarbush, Sun Valley, Taos Ski Valley, Telluride Ski Resort, and Thredbo Alpine Village – Global Affiliates include Valle Nevado, Chile; Chamonix Mont-Blanc, France; Hakuba Valley and Niseko United, Japan.

Media Contact
Kirsten Anderson
Mfa Marketing + PR
[email protected]



Green Farm Cafe
TEL: 0136-23-3354