Acme

Kammui.com, the innovative Japanese experience platform, is a curated marketplace of delightful outdoor experiences that encompass a wide variety of carefully selected adventures, from private meditations in Kyoto to backcountry skiing in Hokkaido.

Originally launched in Japan only, the Kammui.com platform is now open to all international adventure enthusiasts, with Japan offering an incredibly rich and diverse set of nature-based activities that must be experienced at least once in a lifetime – but preferably, many times over!

Why is this important? Japan’s indigenous religion, Shinto, is characterized by a deep reverence for nature and the natural world, emphasizing the interconnectedness of humans and nature. Shinto teaches that humans are an integral part of the natural world and should strive to live in harmony with it, and the Kammui team believes that, in our modern, digitized and urbanized world, there is an increasing need to reassert our connection with nature. Scientific research continues to confirm that a connection with nature has important physical and mental health benefits, and so Kammui’s mission is simple: to create optimal pathways back to nature, leading to health, spirituality and sustainability.

Kammui was launched by Japanese-British entrepreneur Maximilian Mackee in 2022, inspired by Max’s love for backcountry snowboarding in the mountains of Japan.

The Kammui experience platform is the result, and provides its community with direct and seamless access to nature through its experienced guides and authentic nature based experiences, and with the pandemic now well behind us, seeing both domestic and international travel roaring back to life, people across the globe are seeking to reconnect with nature as never before.

Japan’s mesmerizing natural landscapes are amongst the world’s finest, and Kammui.com capitalizes on this in a genuinely authentic way, matching global adventure seekers with unforgettable experiences that are beautifully blended with Japanese culture.

For those seeking an even more curated and personalized experience, the company has given a sneak peek of Kammui+, which adds a new membership tier that even more discerning adventure seekers wanting the highest quality experiences will want to explore.

However, the Kammui.com platform is absolutely seeing the desire to reconnect with nature in passionately authentic ways, and we are excited to welcome not only our valued domestic users, but the global adventure seekers back to Japan to experience the best that Japan has to offer.

Not only does Kammui contribute to sustainability initiatives in partnership with Leave No Trace Japan, but Kammui is  working with a number of global ambassadors to help highlight Japan’s incredible nature. Kammui’s newest ambassador is the James Beard award winning Californian chef and author Stuart Brioza.

“Kammui takes adventure experiences to the next level, offering  deeper meaning and connection to a brilliant range of  Japanese nature experiences. Our upcoming Kammui+ service will enhance this even further, but we welcome you with open arms to see the Kammui experience platform for yourself, and to make sure you’re not missing out on the incredible world-class experiences Japan has to offer,” says Max Mackee,  Japanese-British founder of Kammui.

Kammui is proud to be backed by a number of influential individuals in the Japanese culture scene, including designer and artist Hiroshi Fujiwara, soccer star and investor Keisuke Honda, renowned product designer Ian Spalter, notable economist Jesper Koll and many more.

Kammui invites outdoor enthusiasts to visit the website at and for those interested in even more, to explore Kammui+.

About Kammui:

At Kammui, we believe in the transformative power of nature and the profound impact it can have on our well-being and spirituality. Launched in September 2022, Kammui partners with over 100 of the finest guides and operators across Japan to curate a diverse range of premium activities that allow people to connect with nature in memorable ways.

Kammui+ builds upon this solid foundation by offering access to a private concierge service, exclusive experiences and events and discounts from outdoor brands and other partners. Committed to environmental stewardship and responsible travel, Kammui+ aims to redefine outdoor experiences and foster a vibrant community while helping more people integrate nature into their lives.

Kammui+ members will also gain access to private members-only properties across Japan. These partner properties include Tokyo Classic Camp, Eat Play Works, Sunset Park Club, and Village Inc.

About the Founder

Maximilian Mackee

Max is a Japanese-British entrepreneur, lawyer and DJ who lived in Tokyo until the age 9 before moving to Europe. After graduating from the University of Nottingham, Max practiced as a lawyer in the U.K while running a music label and Djing.  Upon returning to Japan in 2006, he fell in love with the mountains of Japan through backcountry snowboarding. Max started Kammui.com in 2022, with the aim to connect more people to nature and positively impact health, spirituality and sustainability.

kammui.com 

For media inquiries, please contact:

Katia Shabanova

Public Relations Manager, Kammui+

Phone: +49(0)551-4886705 (Germany)

Email: [email protected]

The summer-long Niseko Hirafu Green Park is kicking off from Saturday, July 15th through Sunday, September 3rd, 2023.

You can enjoy local food, try out different activities including mountain bike, and special CINEMA CARAVAN from August 11th -13th.

Event Details:

Date: Saturday, July 15th – Sunday, September 3rd.

*CINEMA CARAVAN in Niseko from Friday, August 11th to Sunday, August 13th.

Time: 10:00 ~18:00 (Sunday – Friday); 11:00~21:00 (Saturday and special period: 7/15～7/17、8/6～8/13、9/1～9/3)

Location: Hirafu Central Park next to Hirafu #1 Parking

*The event schedule might change pending on weather.

For more details, please check HERE

GPlusMedia Inc. is pleased to announce its recent admission to the Niseko Promotion Board! We are excited to help promote Niseko as Asia’s premiere year-round resort destination and to support businesses in Niseko.

GPlusMedia produces Japan’s most-used English-language employment, news and information websites, including GaijinPot, CareerEngine, JapanToday, Real Estate Japan and Savvy Tokyo.

GaijinPot, Japan’s number one website for foreigners living, working, and studying in Japan, has been a mainstay for over 25 years and has helped more than 8,000 companies advertise and hire foreign and bilingual staff across a wide range of industries.

Helping in Niseko since 2004

Over 2,150 active job seekers in Hokkaido are registered on GaijinPot. This number is growing at about seven percent a year and every month we deliver thousands of applications to businesses in Hokkaido.

Since 2004, GaijinPot has been helping Niseko businesses recruit bilingual Japanese and foreign job seekers currently in Japan and overseas.

Below are one-month application results averaged from 60 Niseko-based companies advertising job openings on GaijinPot and CareerEngine.

Hotel Guest Services 150 applications /mo

Reservation, Sales 120 applications /mo

International Marketing 120 applications /mo

Food and Beverage Staff 90 applications /mo

Bilingual Operations Staff 50 applications /mo

Real Estate Sales 40 applications /mo

Web Developer 35 applications /mo

Facility Maintenance 30 applications /mo

Experienced Ski Patrol 25 applications /mo

For more information, contact Ryan Nagle, [email protected], GaijinPot Jobs Manager

Niseko-based sports and lifestyle brand, Rhythm Japan, has announced the launch of year-round services at Rhythm Base – their flagship Niseko store – for the first time in its history.

Known for its winter offerings, Rhythm Japan is excited to expand its operations to include summer activities, expanded summer retail range, and bike rentals at the Rhythm Base Activity Centre in Niseko. Opening its doors for the season on June 3rd, 2023, the store will be open 7 days a week from 8am-6pm.

The Rhythm Base Activity Centre will offer a wide range of activities for visitors, including indoor bouldering complete with a kilter board, indoor skate mini ramp, outdoor skate park, outdoor pump track, outdoor trampoline, and outdoor slackline. The location will be a hub for the community with ongoing events throughout the summer, and will provide visiting outdoor enthusiasts with an array of exciting bike rental options, including E-bikes, Road Bikes, and Mountain Bikes, from leading bicycle brand Specialized.

The year-round location features various onsite facilities, including happy hours at Rhythm & Beans Coffee, retail shop, communal workspace, and Tunes bike workshop. Rhythm & Beans Coffee is a cozy spot to charge up before an active day, while the Summer retail shop offers the latest products from top outdoor brands. The communal workspace provides an opportunity for remote workers to catch up on emails or take a call, and the Tunes bike workshop techs are on hand for any repairs.

According to Rhythm Base Summer Manager, Sean Potts: “We are thrilled to offer our customers a year-round destination to enjoy the best of Niseko. Our team has worked hard to create a unique experience that caters to all ages and interests. We look forward to welcoming visitors to the new  Rhythm Base Activity Centre in Niseko this summer and beyond.”

Established in 2005, Rhythm Japan is a premier provider of year-round outdoor rental, retail, and lesson/guiding services in Japan’s top mountain resorts. Rhythm Japan’s extensive on-site facilities stock the world’s most reputable brands and include tuning workshops, boot fitting services, and cafes. The Rhythm Japan retail division offers year-round mountain wear, and their flagship store in Niseko is a community activity centre, featuring pump track, bouldering walls, trampolines, and more.

At Rhythm Japan, the passionate employees live and breathe the mountain lifestyle and strive to instil that same passion in all of their customers. Whether it’s skiing, snowboarding, hiking, or mountain biking, they provide everything visitors and the local community need to enjoy the ultimate mountain experience.

To learn more about Rhythm Japan and their latest offerings for all seasons, visit www.rhythmjapan.com. Sign up for the newsletter and follow them on Facebook and Instagram to stay up-to-date.

Press Contact 

Sherry Yen

[email protected]

General Inquiries

[email protected]

+81 136 23 0164 (JP)

+61 0 8002 0164 (AU)

More than 670,000 people watched Niseko Tourism’s new weekly video series in winter 2022/23.

Niseko Tourism’s dynamic marketing team produced one fresh new snow and resort updates video each week from January and March – 12 reports in total.

These were posted across Niseko Tourism’s social media platforms including Instagram, Facebook and YouTube, and shared from there by various local and international media.

The aim of the project was to show the world key aspects of Niseko’s winter season through a regularly updated, engaging content format.

Niseko Tourism Chief Marketing Officer Acme Wu said that it was important to publish resort-wide content that created an immersive viewing experience for potential tourists.

“We want to make sure people around the world know that Niseko is MORE than just the amazing snow,” Wu said.

“These videos allow people who aren’t in the resort to get a sense of the true atmosphere of Niseko in winter and create a mesmerizing image for anyone thinking about coming to Niseko.

“Ultimately we believe that if people were to get even a sample of what it’s really like here in winter, they would not hesitate to make it their next winter destination.”

Each video highlights current weather and snow conditions as well as events and resort updates.

Importantly, the videos also highlight the local experiences including dining and activities such as onsen and the launch of Hanazono Zipflight.

Additionally, Niseko Tourism produced and released two additional videos covering the Niseko Shootout ProAm photography contest and Short Film Festival event.

A number of videos feature interviews with pro riders including Christy Prior, a professional snowboarder from New Zealand.

The video with Christy Prior highlights her journey through Niseko as she enjoys local onsen, dining, hotel stays at both Andaru Niseko and Chalet Ivy and of course Niseko’s powder snow.

Another video featured professional skier, artist, filmmaker and co-founder of ski brand Season Equipment, “Eric Pollard” from the USA.

The industry legend discussed what keeps him coming back to Niseko and what makes the area so unique.

These videos were presented in English, as the resort largely attracts visitors from overseas, but Niseko Tourism believed it was important to always include Japanese subtitles to continue encouraging domestic interest in the region.

Based on the success of this year’s project which was created fully in-house, Niseko Tourism has plans to create and publish similar videos next winter.

Subscribe to Niseko Tourism’s newsletter and follow Niseko Tourism at the links below to make sure you receive the videos in your social media feeds next winter:

Facebook

Instagram

YouTube

Contact:

Email: [email protected]

Phone: (+81)136-21-2551

A mini-documentary on a much-loved 88-year-old local artist has won this winter’s Niseko Shootout Short Film Festival held at Hanazono Ski Resort.

It’s the first time in the event’s five-year history that a non-ski/snowboard-related film has trumped the field.

Painter is an artistic, 4-minute-long film following a day in the life of Shigeru Tokumaru, one of Niseko’s most loved artisans.

Filmmaker Toshi Pander won ¥180,000 in prize money thanks to Niseko Shootout major sponsor Don Julio 1942 Tequila – who also supplied a shot of tequila to festival goers on arrival.

Niseko Shootout founder Winse Heyward said he was excited to see more diversity in the entries this year.

“It’s great to see our film festival growing in size and depth over the years,” Winse said.

“We’ve now got films that are not just about the amazing skiing and snowboarding but also the spirit and uniqueness of the local people, making it a true Niseko cultural event.”

More than 400 people packed Hanazono EDGE – Hanazono Ski Resort’s premier slopeside dining hall – on Friday March 17 for the fun-filled 2-hour event.

Hanazono EDGE also provided food and drink specials for guests, with a roving beer-vendor pouring draught beer from a keg strapped to her back (as is seen at Japanese baseball games).

In all, there were 16 short movies entered by filmmakers from within Japan and internationally from the USA, Austria, New Zealand, Argentina, UK and more.

Judge Ryunosuke Tanaka said the judging was difficult due to the variety and individuality of the entries.

“Among the works that conveyed the charms of Niseko from unique perspectives, Toshi’s Painter stood out from the crowd”, Tanaka-san said.

“Beginning with a quiet but powerful Niseko landscape and moving to focus on the painter, Tokumaru-san, the beauty of the images continues to the point where one can almost feel his breath.

“As the Niseko area has a very high awareness of powder snow, skiing, and snowboarding, exciting powder riding pieces are inspiring, but Painter does not include any skiing scenes.

“However, it gives us a strong sense of the people who live and work here.”

Taking second place Niseko Daydreams, a film by Austrians Bernhard Braun and Mattias Wehinger following skiers exploring the magical Niseko backcountry terrain and enjoying local onsens and hospitality.

In third place was another biographical short documentary, Envision, by Yuichi Ishida and featuring the local legendary calligrapher Yoko Arano.

Ioanna Morelli, Niseko Tourism director and event subcommittee member said it was great to see the return of the festival to Hanazono this season.

“The quality of filming, editing and storytelling in each short showcased Niseko as a visually stunning and culturally rich environment.

“Congratulations to winner Toshi Pander and thank you to everyone who participated to make this year epic.”

All the films can be watched on the Niseko Tourism YouTube channel.

The winners of the Season-long #NisekoShootout Instagram Contest were also announced during the event.

All images uploaded to Instagram and hashtagged #nisekoshootout this winter were eligible, with almost 900 entries in the three categories – Ski, Snowboard, Open.

2022-23 Niseko Shootout Winners (View all photos on Nisekoshoot Instagram)

Make sure to follow Niseko Shootout &  Niseko Tourism social media to find out more about the Niseko Shootout Summer contest.

Thanks again to all our sponsors & partners and until next year.

• Niseko United
• Powderlife
• Don Julio 1942
• Hanazono Niseko
• NISADE
• Gentemstick
• Oyuki Japan
• Rhythm Japan
• Yama Plus
• Iwanai Resort
• K2 Japan
• Alpenglow Lodge
• NAC