While Japan’s borders remain closed, Niseko’s destination magazine Powderlife can now be ordered and shipped worldwide.

This year’s Powderlife Magazine is as rich as ever, with 164 pages of beautiful photography and hand-picked stories about Niseko’s local people and places.

As well as powder-lifestyle articles, the magazine includes the official Niseko United Resort Guide, Powderlife Real Estate Guide and Powderlife Restaurant & Bar Guide as special insert sections inside the magazine.

Powderlife Editor Kristian Lund said the magazine aimed to capture the essence of the Niseko powder lifestyle.

“Wherever you are in the world you can get a taste of Niseko when you turn the pages of Powderlife,” Kristian said.

“As always we’ve put a lot of love into creating this magazine to share our connections and experiences of life in Niseko for visitors, and now people who can’t make it here.

“We get orders to ship the magazine internationally from people who have never been to Niseko and want an introduction to the resort, as well as people who have been here before and want to relive the memories – Niseko is that kind of place.

“The Powderlife Real Estate Guide inside the magazine is Niseko’s go-to source of information about the property market here, so anyone with an interest in investing in Niseko always wants to get their hands on the latest issue.”

Magazines can be ordered online at Powderlife.com/Magazine.

Readers can also subscribe to receive the free digital version of the magazine in English, Japanese and Chinese language versions when it is released on New Year’s Day at the same link.

One of Hokkaido’s biggest photo contests, the Niseko Shootout, launched for the fifth consecutive year this December. In this prestigious contest, photographers are encouraged to showcase their skills by photographing winter scenes as well as capture imagery of skiing and snowboarding in Niseko and the wider Shiribeshi region.

Photographers are able to enter the Niseko Shootout by shooting an image in the Shiribeshi region during winter and posting it to Instagram with the hashtag #nisekoshootout.

The Niseko Shootout photo contest was first launched in January of 2018 by Winse Heyward (USA), and initially had just one prize for photography of skiing and snowboarding. As support for the Niseko Shootout grew, the contest expanded to three categories, Ski, Snowboard, and Landscape. From this year, however, the Landscape category has changed to “Open”, to allow photographers more creativity and flexibility with the images entered.

“Over the past five years, seeing the excitement from both participants and organizers makes me feel like the sky’s the limit. I hope that the Niseko Shootout will become a household name and be regarded as highly as other major festivals around the world.” – Winse Heyward, Niseko Shootout founder.

Judging for the Niseko Shootout contest is done by some of the most prolific photographers in the area. Judges for previous contests included professional photographer Yoichi Watanabe, Gentemstick founder, and photographer Taro Tamai, as well as Australian photographer and long-term Niseko resident Aaron Jamieson among other well-known photographers.

Accompanying the main photo contest are two additional competitions – the “ProAm” and the “Short Film Festival”. In the ProAm contest, photographers and riders enter as teams and will be able to enter images they shoot together from the 7th to the 10th of January. The ProAm contest is judged by professional skiers and photographers from around the world that have a connection with Niseko. Judges for last year’s ProAm included prolific skier and filmmaker Eric Pollard (USA), Winter Olympian Torah Bright (AUS), filmmaker and professional skier Lena Stoffel (GER), among others.

The Niseko Shootout Short Film Festival will showcase films created in Niseko. The event will be held in Hirafu as a drive-in cinema and will be live-streamed around the world. The event will be hosted in both Japanese and English. To showcase the films, a giant cinema screen will be constructed out of snow with the winners of the main photography contest and the short film festival announced at this event.

First-place prizes for this year’s Niseko Shootout are valued at ¥100,000 each and include a season pass for the Niseko United, a Gentemstick snowboard, and a stay at a NISADE accommodation in Niseko.

Fact Sheet:

• The 2021/22 Niseko Shootout opened for entries on 1 December 2021, and close on 1 March 2021
• Winners will be announced at this years Niseko Shootout Short Film Festival on 12 March 2022
• Niseko Shootout started in January 2018 and was created by American Winse Heyward
• The Niseko Shootout is the official photography contest for the Niseko region and is endorsed by Niseko Tourism

Niseko, Furano, Hakuba, Japan — Monday, Nov 1st, 2021 — Get ready to click ‘add to cart’ because Rhythm Japan has made its extensive range of snowsports and outdoors equipment available for purchase via its new-look website.

• The online shopping site will be available in Japanese and English on 1st November 2021.
  The new website also includes an improved ‘gear checklist’ system.
• For added convenience, a ‘click and collect’ service will be available.
• To celebrate, customers can go to the website and receive 10% discounts on the latest gear.

With store locations in Niseko, Hakuba and Furano, Rhythm’s mission has always been to provide its customers with access to the best possible equipment for Japan’s epic conditions. Now visitors to theirwebsite will be able to purchase outerwear, skis, snowboards, accessories, footwear, luggage,souvenirs and plenty more from top brands like Burton, Armada, Oyuki, K2, Nitro, Oakley, Smith (justto name a few). Then they can select to have the items shipped to their homes or ‘click and collect’ from one of Rhythm’s shop fronts.

According to Rhythm’s Head of Merchandise, Emily Gattinger:

“Our team thrives on sharing their knowledge and helping customers find products suited to their needs. By expanding into e-commerce, we have created an opportunity to share this passion outside of the confines of our shop walls which, big picture, will result in broader product offerings, specialized support, and growth within our marketplace. We are excited, to say the least.”

The online service will be available in Japanese and English and provide competitive shipping rates to allow for a smooth and convenient shopping experience. Rhythm has also introduced a new and improved “Gear Checklist” system that links viewers to appropriate buying or renting options. The click and collect service is perfect for those customers who would prefer to have their new products ready and waiting for them to hit the slopes. All of these new features mean gearing up for a Japanese winter has never been easier!

To celebrate the launch of the new website and online store, customers can jump online to learn more about special deals on this season’s hard and soft goods, huge discounts on gear from previous seasons and book lessons and rental equipment.

Check out Rhythm at www.rhythmjapan.com, Like them on Facebook, and follow them on Instagram.

Press Contact
Sherry Yen
[email protected]
+81 0136 12 0164

General Inquiries
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+81 136 23 0164 (JP)
+61 0 8002 0164 (AU)