Niseko Tourism has boosted its digital marketing power after partnering with one of the world’s largest technology companies, Salesforce.

Niseko Tourism is the official destination marketing organisation for the internationally renowned resort area of Niseko, and works to promote Niseko on behalf of its members.

The use of the Salesforce technology will allow Niseko Tourism to better understand the needs of visitors, and assist local government and business to better meet those needs.

Niseko is the most internationally renowned resort in Japan, with contemporary buildings, modern chair lifts and a primarily international visitor base.

The resort is making sure to stay at the forefront of the Japan tourism industry by incorporating cutting edge technology into their marketing strategy.

This decision is in line with the area’s goal of becoming a Smart Resort, with services and marketing on par with international resorts in the USA and Europe.

Salesforce has collaborated further with Niseko Tourism by creating a video about the area and its use of the technology. The video features the stunning Niseko landscape as well as local businesses.

Niseko Tourism Representative Director Takanori Kikui, Managing Director of Chuo Bus company, which owns and operates Niseko’s Annupuri International Ski Resort, was also featured in the video.

“Our goal is to delight visitors in Niseko and inspire them to come back again and again. We’d like to make sure visitors to the area are satisfied as well as developing services by digitising data and unifying the area to make Niseko even more attractive.”

The project has gained local and international attention. A Salesforce speaker featured the project and video in an online seminar in December 2020 organized by the U.S. Embassy in Japan, which was also supported by the Japan Tourism Agency (JTA).


Niseko Tourism was able to undertake this ambitious project with assistance from Niseko Tourism Zone and support from Kutchan Town, Niseko Town, and Rankoshi Town.

Link to the video on Youtube – 

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Download the official press release PDF here.

About Niseko Tourism:

Niseko Tourism is the official destination marketing organisation for the Niseko area. It is a non-profit, member-based marketing organisation that was established in 2007 and now represents over 400 members in the region. It was selected as the 32 important DMO of Japan Tourism Agency in August, 2020.


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