Niseko Tourism DMO Renewal Approved

Niseko Tourism has successfully renewed its official DMO registration with the Japanese Tourism Agency (JTA) for the next three years. in recognition of sustained and successful tourism promotion.

This achievement signifies continued excellence in tourism promotion and collaboration within the Niseko community. The DMO (Destination Marketing/Management Organisation) registration process is rigorous, evaluating an organisation’s ability to meet key performance indicators (KPIs) that demonstrate successful tourism development strategies. Renewal requires not only strong promotional efforts but also active engagement with local stakeholders, ensuring the tourism industry benefits the entire community.

Niseko Tourism’s successful renewal is a testament to the dedication and hard work of the board and our team. We are proud to have partnered with businesses within and outside of niseko local residents, and government organisations to support a thriving tourism industry in Niseko. This renewed DMO status strengthens our ability to attract visitors while fostering a sustainable and responsible tourism environment.

The DMO registration also unlocks valuable benefits for Niseko Tourism gaining priority access to grants and programs offered by the JTA, which will further support our mission of promoting Niseko and developing innovative tourism initiatives. These resources will allow us to invest in projects that enhance the visitor experience, strengthen the local economy, and solidify Niseko’s position as a leading tourist destination.

About Niseko Tourism:
Niseko Tourism is the official destination marketing organisation for the Niseko area. It is a non-profit, member-based marketing organisation that was established in 2007 and now represents over 400 members in the region.

Contact:
Email: [email protected]
Phone: (+81)136-21-2551