This year it’s Japan’s turn to enjoy international slope style!
Niseko has become the winter playground for the rich and famous across Asia, and this year it’s Japan’s turn to glam up in the snow and experience this internationally renowned winter destination.
Niseko Tourism’s latest video campaign taps into Japan’s newfound love for glamping and other glamorous winter activities.
While COVID-19 has halted international travel, Niseko wants to let Japan know they can head “overseas” to Hokkaido for a taste of world-class glitz and glamour this winter.
The video showcases all aspects of the only modern, international ski resort in Japan, says Niseko Tourism Marketing Director Acme Wu.
“After playing in Niseko’s world-famous powder snow, Japanese visitors in the video enjoy après drinks at European cocktail bars and stay in luxurious chalets and lofts,” Wu says.
“Due to COVID-19, condos and chalets usually occupied by international celebrities have been left vacant this year, so the video takes a sneak peek at our domestic guests enjoying their stay at these accommodations.”
“Because celebrities value privacy, many Niseko properties have their own private indoor or outdoor onsen – the level of luxury has to be seen to be believed. You don’t even need to ski or snowboard to enjoy Niseko these days – there’s plenty more to do on and off the snow, and it’s a dream for anyone wanting to post on social media.”
“This year travelers in Japan have a once-in-a-lifetime opportunity to see why the rest of the world has fallen in love with Niseko, and we are excited to welcome them”, Wu says.
Niseko Tourism Representative Director Ross Findlay said the organisation was pleased the video would highlight what makes Niseko one of the best international winter destinations.
“We’re very proud to put out this great video,” Findlay says. “This winter we’ve had fantastic snowfall almost every day, making it an unforgettable winter for the domestic visitors who could join us here in Niseko. We’re looking forward to welcoming more guests from across Japan – hopefully along with international visitors next winter as well.”
The theme of the video is “Glamorous Snow” – the term “glamorous” relates to the surreal, luxury atmosphere of Niseko. The ski season usually runs until Golden Week.
Contact us for image gallery.
A 15-second teaser of the video can be seen below (the full version will be released soon).
About Niseko Tourism:
Niseko Tourism is the official destination marketing organisation for the Niseko area. It is a non-profit, member-based marketing organisation that was established in 2007 and now represents over 400 members in the region. It was selected as the 32 important DMO of Japan Tourism Agency in August, 2020.
Contact:
Email: [email protected]
Phone: (+81)136-21-2551
