Niseko Fans Worldwide Love New Weekly Video Reports
More than 670,000 people watched Niseko Tourism’s new weekly video series in winter 2022/23.
Niseko Tourism’s dynamic marketing team produced one fresh new snow and resort updates video each week from January and March – 12 reports in total.
These were posted across Niseko Tourism’s social media platforms including Instagram, Facebook and YouTube, and shared from there by various local and international media.
The aim of the project was to show the world key aspects of Niseko’s winter season through a regularly updated, engaging content format.
Niseko Tourism Chief Marketing Officer Acme Wu said that it was important to publish resort-wide content that created an immersive viewing experience for potential tourists.
“We want to make sure people around the world know that Niseko is MORE than just the amazing snow,” Wu said.
“These videos allow people who aren’t in the resort to get a sense of the true atmosphere of Niseko in winter and create a mesmerizing image for anyone thinking about coming to Niseko.
“Ultimately we believe that if people were to get even a sample of what it’s really like here in winter, they would not hesitate to make it their next winter destination.”
Each video highlights current weather and snow conditions as well as events and resort updates.
Importantly, the videos also highlight the local experiences including dining and activities such as onsen and the launch of Hanazono Zipflight.
Additionally, Niseko Tourism produced and released two additional videos covering the Niseko Shootout ProAm photography contest and Short Film Festival event.
A number of videos feature interviews with pro riders including Christy Prior, a professional snowboarder from New Zealand.
The video with Christy Prior highlights her journey through Niseko as she enjoys local onsen, dining, hotel stays at both Andaru Niseko and Chalet Ivy and of course Niseko’s powder snow.
Another video featured professional skier, artist, filmmaker and co-founder of ski brand Season Equipment, “Eric Pollard” from the USA.
The industry legend discussed what keeps him coming back to Niseko and what makes the area so unique.
These videos were presented in English, as the resort largely attracts visitors from overseas, but Niseko Tourism believed it was important to always include Japanese subtitles to continue encouraging domestic interest in the region.
Based on the success of this year’s project which was created fully in-house, Niseko Tourism has plans to create and publish similar videos next winter.
Subscribe to Niseko Tourism’s newsletter and follow Niseko Tourism at the links below to make sure you receive the videos in your social media feeds next winter:
Contact:
Email: [email protected]
Phone: (+81)136-21-2551
