HOKKAIDO TOURISM MANAGEMENT (HTM K.K.) ANNOUNCES REBRANDING OF HT HOLIDAYS PROPERTY PORTFOLIO TO NISEKO CENTRAL
3 May, 2016
With the formal separation from Hokkaido Tracks in early 2015 and the strengthening of the strategic relationship with the resort owner, Niseko Tokyu Resort K.K., HTM K.K. is rebranding HT Holidays in recognition of these changes.
The new brand also communicates the connection of the largest portfolio of holiday properties and support services in the heart of Niseko.
HT Holidays will now trade under the name “Niseko Central”.
The Niseko Central logo represents the brand’s core qualities – fun, approachable and trustworthy. It also reflects Niseko Central’s accommodation and services are all located in the Niseko Hirafu, the centre of the wider Niseko resort area. With more than 900 beds through 170 condominiums and resort homes in over 40 buildings, Niseko Central provides the largest range of accommodation in Niseko.
Acme Wu, Brand Manager at HTM says:
“Being a repeat visitor to Niseko myself, I am honoured to be tasked with rebranding one of the best known and leading holiday brands in this area. Niseko Central showcases perfectly how HTM continues to be the leading holiday service provider for visitors around the world throughout all four seasons.”
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About HTM K.K.
HTM K.K. (Hokkaido Tourism Management) is the largest manager of accommodation and resort businesses in Niseko. It operates the brands Niseko Central (formerly HT Holidays), Ki Niseko and GoSnow.
<contact>
HTM K.K.
Brand Manager
Acme Wu
[email protected]
0136-21-2557
www.nisekocentral.com
