~Hirafu Ski Resort Celebrates the 60th Anniversary~

Aiming to become Asia's No. 1 international resort
「Value up NISEKO road to 2030」Launched

Tokyu Land Corporation (headquartered in Shibuya-ku, Tokyo; PresidentMasashi Okada) and Tokyu Resorts & Stay Corporation (headquartered in Shibuya-ku, Tokyo; President: Tatsuaki Tanaka) are pleased to announce the launch of “Value up NISEKO road to 2030”.

This project is part of the “Greater SHIBUYA” concept promoted by Tokyu Land Corporation, which aims to create a “Greater Shibuya Area” centered on Shibuya Station.

In addition, they are working to increase the value of the entire area over the long term, and to create an international business hub using metropolitan-owned land. Following the “Takeshiba Area Town Planning” project, which aims to revitalize the surrounding area through area management, this project aims to work with local residents to solve problems and revitalize the area.

About “Value up NISEKO road to 2030”
In this project, in addition to the development of infrastructure, we will simultaneously promote the development of the service so that guests from all over the world will want to visit again and again by 2030.

By doing so, we will work together with the government, local companies, and local residents to build the world-class “Niseko” brand as a resort that aims for sustainable development and as a destination of choice.

Located in the center of Hokkaido, the Niseko area is known as the “St. Moritz of the East” for its excellent powder snow, and since the 2000s, Niseko has become a mecca for skiers and snowboarders from all over the world. Also, with the extension of the Hokkaido Shinkansen line scheduled for 2030, the opening of a highway in 2027, and the development of foreign-affiliated luxury hotels, expectations are rising for this world-class resort.

Read the entire press release HERE