Tokyu Land Corporation (headquartered in Shibuya-ku, Tokyo; PresidentMasashi Okada) and Tokyu Resorts & Stay Corporation (headquartered in Shibuya-ku, Tokyo; President: Tatsuaki Tanaka) are pleased to announce the launch of “Value up NISEKO road to 2030”.

This project is part of the “Greater SHIBUYA” concept promoted by Tokyu Land Corporation, which aims to create a “Greater Shibuya Area” centered on Shibuya Station.

In addition, they are working to increase the value of the entire area over the long term, and to create an international business hub using metropolitan-owned land. Following the “Takeshiba Area Town Planning” project, which aims to revitalize the surrounding area through area management, this project aims to work with local residents to solve problems and revitalize the area.

About “Value up NISEKO road to 2030”
In this project, in addition to the development of infrastructure, we will simultaneously promote the development of the service so that guests from all over the world will want to visit again and again by 2030.

By doing so, we will work together with the government, local companies, and local residents to build the world-class “Niseko” brand as a resort that aims for sustainable development and as a destination of choice.

Located in the center of Hokkaido, the Niseko area is known as the “St. Moritz of the East” for its excellent powder snow, and since the 2000s, Niseko has become a mecca for skiers and snowboarders from all over the world. Also, with the extension of the Hokkaido Shinkansen line scheduled for 2030, the opening of a highway in 2027, and the development of foreign-affiliated luxury hotels, expectations are rising for this world-class resort.

Read the entire press release HERE

Payment experience actually impacts a customer’s choice of travel agent or tour operator. That’s what the newest member of the Niseko Tourism community, Flywire, found in a recent survey of 800+ frequent travelers across the US, UK, Canada, Spain and Japan. That sentiment is backed by a good reason: nearly half reported experiencing problems travelling because of payment issues.

Flywire is a global payments enablement and software company with significant experience in the travel industry. Flywire brings industry-leading expertise to the Niseko community to solve today’s complex travel payments and reconciliation challenges. Some benefits of Flywire for those in the travel industry include:

• Providing options for guests to pay in their local currency, with competitive exchange rates and various payment methods, because of Flywire’s proprietary global payments network.
• Receiving timely payments in full, with processing automated by Flywire’s platform to eliminate short-balance payments.
• Digitized invoicing, automated payment tracking and reconciliation.
• Low payment fees, often leading to significant cost savings.

Flywire has already partnered with more than 20 businesses in Niseko to solve payments challenges, including Niseko Wow, MnK Niseko, Niseko Black, Ski Japan and Rhythm Japan. Flywire can be used as a standalone product, and also integrates seamlessly with existing booking systems, like RoomBoss, providing a one-stop shop for payment through receipt to reconciliation.

Some 70% of those Flywire recently surveyed say they will spend more on travel in 2022 than in the last five years, and 65% will take longer vacations than usual after cutting back on travel during the pandemic.

Are you ready for the upcoming travel surge when it comes to how your customers will pay? Flywire’s offering a free travel payments assessment for Niseko Tourism members. Request your free session at flywire.com/assessment.

Feel Free to also contact Makoto Nogi (Japanese market representative) and the travel team from below!
[email protected]

[email protected]

Niseko, one of Hokkaido’s most popular resort destinations, is launching its latest travel campaign – “Be Free”. In its new campaign, Niseko Tourism urges travellers to escape the city to experience Niseko’s wide-open spaces, fresh air and stunning winter landscapes. The new campaign video highlights the incredible scenes awaiting visitors, proving that Niseko is the perfect place to explore and break free.

Niseko is a world-class international destination, often referred to as the Aspen of Asia, and offers a completely unique experience within Japan. Visitors are drawn to its combination of modern style and luxury mixed with the stunning Hokkaido nature – beautiful mountains, open terrain – an incredible winter wonderland that many have been dreaming of.

While Niseko is primarily famous for its powder snow there is much more on offer outside of the four ski resorts Annupuri, Niseko Village, Grand Hirafu and Hanazono. Unlike other resorts across Japan, Niseko has a wide selection of accommodations, wine and dine services and activities sure to satisfy any traveller. Niseko Tourism will release two more videos during this campaign – one featuring women enjoying the slopes, and another video specifically for families. The three campaign videos show that anyone can experience the perfect winter holiday in Niseko and relax and unwind in paradise.

Niseko has also become famous as a hot-spot for foreign tourists, however, due to border restrictions over the past year the number of international guests has temporarily declined. This had little impact on the ambience of the resort area as there is such a strong international atmosphere – fitting for the world-class resort.

The resort area has implemented many safety measures, including the vaccination of around 2,000 frontline hospitality workers. This could be the last chance for those living in Japan to experience the ultimate freedom in Niseko, as the resort is expected to be back to its usual capacity next winter.

The video series can be viewed below.

About Niseko Tourism:

Niseko Tourism is the official destination marketing organisation for the Niseko area. It is a non-profit, member-based marketing organisation that was established in 2007 and now represents over 400 members in the region.

Contact:

Email: [email protected]

Phone: (+81)136-21-2551

Launching October 15, 2021 Rhythm Rides is Niseko’s newest learning and guiding program for skiers and snowboarders, promising expert instructors, guides and coaches who are dedicated to elevating their customer’s experiences.

Rhythm Japan has operated as Niseko’s premier snow sports retailer since 2005. The company’s mission has always been to help customers by providing the perfect equipment for Niseko’s incredible conditions. Now, thanks to Rhythm Rides, this promise will extend seamlessly from the shop floor to Niseko’s powder playground.

According to CEO Matt Hampton…

“Our passionate shop staff, instructors, coaches and guides will all work together to ensure our customers have the perfect equipment, get the best instruction and are shown the best zones to ride in the Niseko area.”

Products on offer for this season include a line of customisable private lessons catering to skiers and snowboarders of all levels who want to explore the Niseko United area and beyond. More advanced riders can journey past the resort boundaries into Niseko’s fabled backcountry under the wing of an expert guide. Local children and adults will be able to take advantage of season-long programs designed specifically to help them learn, progress, and have fun. For more details on Rhythm Rides’ programs click here.

Rhythm Rides’ instructors and guides are passionate experts who are excited to share epic moments with their customers. They have all been handpicked based on their expert skill level and knowledge of the Niseko region. Rhythm Rides Director, Tareesa Straatmans has over 21 years’ experience in the snowsports industry. She has worked as an instructor, coach, examiner / trainer and ski school director in Japan, North America and Australia.

According to Tareesa…

“I am excited to lead the Rhythm Rides program because the Rhythm team really care about the community, our mountains and our sport. They are also passionate about sharing what they do with others. I believe working with a company that has such a strong purpose will result in an authentic and life changing experience for our guests.”

To celebrate the launch, Rhythm will offer a 10% discount on all pre-booked rental and Ride’s products (excluding Rhythm Futures). To receive this offer, please make a booking prior 15 November 2021.

For more information please contact:

0136 22 0164