Niseko, Japan



"Guru Guru Niseko San" is an information magazine which introduces items and services with illustrations. The magazine’s editor and illustrator value the idea of being actually there to “experience” the products of the facilities they intend to feature in the publication. After many visits and interviews with the people involved with the products in Niseko, the illustrator portrays her fresh experiences through the perspective of a customer’s eyes and introduces each facility with her elaborate illustrations based on the concept of "eat", "play" and "relax".

First published in 2004, the magazine celebrates its 16th anniversary this year! A guidebook that introduces so many facilities with illustration is very rare even across the country.

Guru Guru Niseko San includes:
- introduction pages with illustrations for all the featured facilities
- information pages with pictures and general information

The illustrator and editor will visit and ask you about the facility – your pages will be created after their hands-on interviews, inspection tours, relishing what you have to offer, and discussions with you. 

The easy-to-carry A5 size publication can be put in a small purse, opened while walking or in a car, bus and train.

The publication will be on sale at bookstores, convenience stores, and road stations. Compared to free papers, chargeable information magazines are more likely to be viewed not only by the purchaser but also by the people around him/her.  
Hakodate, Tomakomai, Muroran, Chitose, Tokyo (some stores in Marunouchi etc.)

  • Scheduled issue date: Late April 2020 (before GW)
  • Format and circulation: A5, 74 pages (TBC) - 12,000 copies 
  • Price: 400 yen (tax included)
  • Available at: 

    Major bookstores in Sapporo and Otaru; convenience stores, bookstores, road stations (Michi-no-eki) around the foot of Mt. Yotei; the facilities featured in the book  amazon

    For PDF flyer, please download from HERE. 

Application deadline: 20 January 2020  

Contact & Applications: 
Yamato Corporation (Atten: Kinoshita)
TEL: 090-8909-9877  FAX : 0136-55-8150
Email : [email protected]

The 23rd Niseko Avalanche Meeting on Thursday 26 December 2019

The 23rd Niseko Avalanche Meeting on Thursday 26 December 2019

 This meeting is aimed at discussing with "stakeholders" (people who enjoy skiing and snowboarding) and various people in the area how to eliminate the winter mountain accident together with the stakeholders together.

Anyone can join, please feel free to come to the venue.

<Contents> (planned)
Part 1: Keynote speech (National Institute for Science and Technology for Disaster Prevention)
Part 2: Discussion (Progress: Niseko Avalanche Research Institute Mr. Yasuo Shintani)

★ Simultaneous interpretation in English is planned.


December 26 (Thursday), December 26 (2019) 6:30 pm-8:30 pm (planned)


Niseko Chomin Center (Niseko town Fujimi 95)


Niseko Annupuri district avalanche accident prevention council (Secretariat: Niseko town business office commerce and tourism section)

電話: 0136-44-2121 

Email: [email protected]

2019-20 Niseko Shootout Contest Launch on 1st Dec!

Enter or enjoy the show!!!

2019-20 Niseko Shootout Contest Launch on 1st Dec!

Presented by Niseko Tourism with support from Niseko United, Powderlife Magazine, Hokkaido Core Snow Sports, What's On, Gentemstick, Roko Skis, Rhythm Japan and more, the search is on again for the season’s best, uniquely Niseko moments.

There are total 3 categories in the 2nd annual area-wide photography contest "Niseko Shootout":

  1. Ski
  2. Snowboard
  3. Landscape

The rules are simple. Post on Instagram and use hashtag #nisekoshootout on any of your shots in the Niseko area starting 1st Dec, 2019 until 1st March, 2020.

That’s it! You’ll be entered for a shot at one of the prizes from our sponsors listed below. Additionally, the team at Powderlife will pick a shot from #nisekoshootout to be published in the 2020-21 issue of Powderlife Magazine.

Follow @nisekoshootout to see your shots featured throughout the season and get an idea for what we’re looking for.

*Please make sure don't @nisekoshootout but #nisekoshootout so the judges can see your picture.

*Please don't use carousel to show multiple pictures but post individually.

Here are the amazing prizes for this year, including Icelantic Skis, Gentenstick Snowboard, Niseko United Season Pass and Roko Skis, just to name a few:

1st place: Icelantic Skis 1st place: Gentemstick Snowboard 1st place: Niseko United Season Pass
2nd place: Roko Skis 2nd place: Rhythm Japan + Oyuki prize pack 2nd place: Northface prize pack
3rd place: Boots Solutions prize pack 3rd place: Discrete prize pack 3rd place: Yama Plus prize pack
2019-20 Niseko Shootout Contest Launch on 1st Dec!

If you are in town in January, don't forget to sign up for Niseko Shootout ProAM. For details, please click HERE.

2018-19 Niseko Shootout ProAM Judge's Choice Winner

Photographer: Nolan Isozaki

Athlete: Saki Hayashi

Caption: Deep Space, Yotei-zan.

2019-20 Niseko Shootout Contest Launch on 1st Dec!

Sign up today and enter your film for Niseko Shootout Short Film Festival. For details, please click HERE.

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